Are You Making This Huge Mistake In Your German Listings?

Are You Making This Huge Mistake In Your German Listings?

  In this week's YLT Translator Profiles, our German Team Leader and Translator, Silke, explains why machine translation is a bad idea for English-to-German translations. When you weigh machine translation vs. human translation, the latter will always win,...

What Converts a German Customer?

What Converts a German Customer?

If you’re thinking of selling on Amazon Germany, you’re making the right decision. After all, it’s the second biggest platform after Amazon US. Around 50% of German nationals own an Amazon account. So, what’s stopping you? Perhaps an unfamiliarity with the stoic...

Spain vs. Mexico: Surprise, the Keywords are Different!

Spain vs. Mexico: Surprise, the Keywords are Different!

Spain and Mexico. Both Spanish-speaking countries with so much promise for Amazon sellers that are thinking of expanding to a new culture. Amazon.es grew so rapidly, it had a workforce of 12,000 people at the end of 2020. It’s the top eCommerce platform in Spain....

The Expert Guide to Localization and PPC

The Expert Guide to Localization and PPC

    When it comes to PPC in different marketplaces, it’s essential to understand that it doesn’t work the same way everywhere. One of the biggest mistakes people make when managing their PPC is not making enough effort to translate everything and optimize...

Jana’s Top 7 Tips for Q4 Listing Mastery

Jana’s Top 7 Tips for Q4 Listing Mastery

November is upon us. That means we’re well into quarter 4. It’s a mad scramble to grab as much sales as possible. Why not, right? It’s gift-buying season. Everyone and their grandmothers are on Amazon. Time to grab their attention while their Christmas bonuses are...