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November is upon us. That means we’re well into quarter 4. It’s a mad scramble to grab as much sales as possible. Why not, right? It’s gift-buying season. Everyone and their grandmothers are on Amazon. Time to grab their attention while their Christmas bonuses are intact.

So you’ve done your best. You’ve changed up your keywords every fortnight, and made sure to pepper as many holiday keywords in the bullets as possible. You increase your ad budget. You forecast your sales with your total inventory in mind. Loads more.

And now you’re confused. Your sales aren’t doing as well as you thought they would. What gives? Is the competition just stiffer this year? Are your COGS too high? Is your PPC all wrong?

Jana has the tips and hacks to turn your performance around. In case you haven’t heard of Jana yet, you’ll want to #followthatreddress as this fashionista and business owner drops Amazon wisdom wherever she goes. She heads YLT Translations, a 7-figure e-commerce translations and localization agency that’s also the translations arm of Thrasio. She’s seen what converts — in a bunch of countries many of us have never even been to!

Check out what she has to say here: https://www.youtube.com/watch?v=VPMaht7XnSA

 

Which of these are you doing right? Which are you doing wrong? What can you do to pivot?