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The YLT Translations Blog

What Converts a German Customer?

What Converts a German Customer?

If you’re thinking of selling on Amazon Germany, you’re making the right decision. After all, it’s the second biggest platform after Amazon US. Around 50% of German nationals own an Amazon account. So, what’s stopping you? Perhaps an unfamiliarity with the stoic...

When Localization Goes Local: the YLT End of Year Party

When Localization Goes Local: the YLT End of Year Party

The funny thing about remote work is, you create relationships with people you've never even seen in person. I believe that the strength of an organization is its people – but even more so in the world of translations and localization,...

Spain vs. Mexico: Surprise, the Keywords are Different!

Spain vs. Mexico: Surprise, the Keywords are Different!

Spain and Mexico. Both Spanish-speaking countries with so much promise for Amazon sellers that are thinking of expanding to a new culture. Amazon.es grew so rapidly, it had a workforce of 12,000 people at the end of 2020. It’s the top eCommerce platform in Spain....

Are Translators Underpaid?

Are Translators Underpaid?

Are Translators Underpaid? You have huge translation agencies making billions of dollars per year, but the translators make so little that the business model starts to look suspicious. Unfortunately, this is a sad reality in the translations-localization world. People...

The Expert Guide to Localization and PPC

The Expert Guide to Localization and PPC

    When it comes to PPC in different marketplaces, it’s essential to understand that it doesn’t work the same way everywhere. One of the biggest mistakes people make when managing their PPC is not making enough effort to translate everything and optimize...

Jana’s Top 7 Tips for Q4 Listing Mastery

Jana’s Top 7 Tips for Q4 Listing Mastery

November is upon us. That means we’re well into quarter 4. It’s a mad scramble to grab as much sales as possible. Why not, right? It’s gift-buying season. Everyone and their grandmothers are on Amazon. Time to grab their attention while their Christmas bonuses are...

The Top 5 Reasons Why Your Translated Listing Isn’t Converting in Q4

The Top 5 Reasons Why Your Translated Listing Isn’t Converting in Q4

A few years ago, Dolce & Gabbana released a campaign to combine Italian culture and Chinese culture. They made a promotional video with this Chinese girl eating pizza with her chopsticks. They screened it in China. If they’d just done their research, they would...

Best Tips For Split Testing Your Amazon FBA Listing

Best Tips For Split Testing Your Amazon FBA Listing

Marketing your products on Amazon FBA makes a massive difference to your brand awareness and sales. Potential customers searching for the perfect product quickly critique everything from your product image, the title, and price when deciding whether or not to click...

Selling on Amazon EU: The Ultimate Guide

Selling on Amazon EU: The Ultimate Guide

Amazon Europe is a huge marketplace, it comprises five countries and customers that speak very different languages. The main countries that make up this market are the UK, France, Germany, Italy, and Spain. Selling on Amazon Europe can also make it easier for you to...

Create the Perfect Amazon Product Packaging with Translations

Create the Perfect Amazon Product Packaging with Translations

Product Packaging is an often overlooked part of the total sales experience you’re providing to your Amazon FBA customers. The care and attention to detail that you as an Amazon seller put into your Amazon products packaging are directly related to your product’s...

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