The YLT Translations Blog
Glocalization: Are You Missing Out on Huge International Opportunities with Your Product?
Have you heard of Glocalization? Investopedia defines it as a combination of globalization and localization. It refers to a product that's released globally, but changed here and there to suit specific market needs. That's often due to the customs, laws, or...
Behind the Scenes at YLT Translations’ Spanish Department
Check out the latest of our wildly successful #ylttranslatorprofiles! Our Spanish team lead, Aida, gives us a glimpse of what it's like to work at YLT Translations - including a quick insight into the health of the Mexican market. Many people forget that Jana herself...
Practical Advice for Modern Translators
It's 2022. On one hand, globalization seems to be slowing down - the after effects of COVID-19, supply chain disruption, global unrest, and climate change affect economic predictions. On the other hand, 76% of Amazon sellers are profitable - in spite of 90% having...
Optimization Best Practices for Your Amazon Listing
How you build your listing optimization spells the difference between getting seen, converting your audience, and doing well on Amazon - and being buried at the back of the heap of your search results. Many Amazon gurus have spoken about best practices in Amazon...
Are You Making This Huge Mistake In Your German Listings?
In this week's YLT Translator Profiles, our German Team Leader and Translator, Silke, explains why machine translation is a bad idea for English-to-German translations. When you weigh machine translation vs. human translation, the latter will always win,...
Taking Amazon Networking to the Seas with Online Seller Cruise
Many Amazon networking events are very businesslike. You go to a 2 day Amazon conference, you give a talk, you go to dinners and networking functions, then you go home and follow up on the connections you've made. Usually, at big conferences, you get distracted by...
Selling on Amazon Germany? Compound Words in German Make Your Keyword Research a Challenge
“Things could be brought into being that had no name in English – Weltanschauung, Schadenfreude, Sippenhaft, Sonderweg, Scheissfreundlichkeit, Vergangenheitsbewältigung. Austrian writer Anna Funder extolled the beauty of the German language. Compound words, which are...
What Can Sellers Do About Chinese New Year?
We blinked our eyes and Chinese New Year is upon us! Doesn't it feel like 2022 is already going by too quick for comfort? All over the Amazon world, things get a little quiet. According to East West Design-Manufacturing-Distribution, factories and businesses usually...
What Converts a German Customer?
If you’re thinking of selling on Amazon Germany, you’re making the right decision. After all, it’s the second biggest platform after Amazon US. Around 50% of German nationals own an Amazon account. So, what’s stopping you? Perhaps an unfamiliarity with the stoic...
When Localization Goes Local: the YLT End of Year Party
The funny thing about remote work is, you create relationships with people you've never even seen in person. I believe that the strength of an organization is its people – but even more so in the world of translations and localization,...