Many sellers who perform well on English-speaking Amazon marketplaces would do well to expand their listings to a European marketplace. Given that it's unwise to put all your eggs in one basket, diversification is a key component of your success. That involves...
Best Practices in Amazon Listing Optimization Translation and Localization
Many sellers who perform well on English-speaking Amazon marketplaces would do well to expand their listings to a European marketplace. Given that it's unwise to put all your eggs in one basket, diversification is a key component of your success. That involves...
The Time is Right to Plan International Expansion for Your Amazon Business
Just recently, Jana had a value-filled conversation with Michael of the Amazing FBA podcast. So much of the talk centered around eCommerce post-epidemic. What did the Amazon world look like in the beginning of 2022 as the world tried to get back up on its feet after 2...
Tips for Developing an International Expansion Strategy: Jana and Empire Flippers
There are two types of sellers that consider international expansion from the American market to a foreign market: Sellers who are already doing well, but want to increase profit and sales - and have no idea what to do, so their efforts usually fail Sellers who are...
The Middle East Marketplace Holds So Much Promise. Here’s What That Means for the Amazon Seller.
Amazon has been expanding to the Middle East since its 2017 acquisition of Souq.com. But the way is not totally clear. There are obstacles in the way – but a massive amount of potential for the astute Amazon seller in this affluent market.
What Is Localization Going to Look Like, and How Will That Impact Amazon Selling?
Right now, the localization strategy of most e-Commerce sellers is simple: Expand your brand past a single marketplace (usually Amazon US, UK, Canada, or Australia) to another marketplace where English is not the predominant language, like Spain, France, Italy,...
What is Transcreation, and How Is It Different From Localization and Translation?
Transcreation. It's a bit different from localization. The latter's origins are in software development, and involves the translation of content so it remains functional across different countries and cultures. The former meanwhile is a marketing and branding term. It...
Choosing the Correct Localization Service: Top 7 Reasons Why an Off-Amazon Service Won’t Work
Any savvy Amazon business owner understands by now that a localization service is crucial to a proper international expansion. But how do you choose the right one? There are so many localization and translation companies, some of which are impressive with a long track...