There are two types of sellers that consider international expansion from the American market to a foreign market: Sellers who are already doing well, but want to increase profit and sales - and have no idea what to do, so their efforts usually fail Sellers who are...
There are two types of sellers that consider international expansion from the American market to a foreign market: Sellers who are already doing well, but want to increase profit and sales - and have no idea what to do, so their efforts usually fail Sellers who are...
Amazon has been expanding to the Middle East since its 2017 acquisition of Souq.com. But the way is not totally clear. There are obstacles in the way – but a massive amount of potential for the astute Amazon seller in this affluent market.
Right now, the localization strategy of most e-Commerce sellers is simple: Expand your brand past a single marketplace (usually Amazon US, UK, Canada, or Australia) to another marketplace where English is not the predominant language, like Spain, France, Italy,...
Transcreation. It's a bit different from localization. The latter's origins are in software development, and involves the translation of content so it remains functional across different countries and cultures. The former meanwhile is a marketing and branding term. It...
Any savvy Amazon business owner understands by now that a localization service is crucial to a proper international expansion. But how do you choose the right one? There are so many localization and translation companies, some of which are impressive with a long track...
German is such a unique and complex language. Did you know there are 12 different ways to say "the" across the different tenses? It makes German localization interesting, to say the least. You could say though that grammar and syntax are easy because they're...
When crafting your listing optimization in any language, it helps to think of your customer's wants and needs first and foremost, and let that inform your keyword research and copywriting. Start with the customer experience, then move down to the technical aspects of...