Optimized Listings can beat your competitors! That's something Helium 10 knows for sure. You've probably seen listings on Amazon that have almost no content on them. The bullet points might be a sentence or two, and the titles are less than 100 characters. On the...
Sell + Scale is here! Read to find out about Jana’s involvement, and the many people you can learn from at this massive and value-filled event.
There are two types of sellers that consider international expansion from the American market to a foreign market: Sellers who are already doing well, but want to increase profit and sales - and have no idea what to do, so their efforts usually fail Sellers who are...
Right now, the localization strategy of most e-Commerce sellers is simple: Expand your brand past a single marketplace (usually Amazon US, UK, Canada, or Australia) to another marketplace where English is not the predominant language, like Spain, France, Italy,...
Transcreation. It's a bit different from localization. The latter's origins are in software development, and involves the translation of content so it remains functional across different countries and cultures. The former meanwhile is a marketing and branding term. It...
We don't know which is more integral to today's culture - the ethereal anime of Studio Ghibli, which has had a profound effect on Western animation, or the prose of Neil Gaiman, author extraordinaire of lauded bestsellers like American Gods, Good Omens, and the...
German is such a unique and complex language. Did you know there are 12 different ways to say "the" across the different tenses? It makes German localization interesting, to say the least. You could say though that grammar and syntax are easy because they're...
When crafting your listing optimization in any language, it helps to think of your customer's wants and needs first and foremost, and let that inform your keyword research and copywriting. Start with the customer experience, then move down to the technical aspects of...