The YLT Translations Blog
Augmented Reality in eCommerce: The Good, The Bad, The Future
Fact: shopping online can be daunting for many categories, like fashion and furniture, because many customers prefer to see the products before buying. They want to try on the sunglasses. They want to physically measure the sofa themselves, and see how it fits into...
Augmented Reality in eCommerce: The Good, The Bad, The Future
Should you use augmented reality in e-Commerce? One of 2025’s newest trends is the use of AR in the eCommerce customer experience. Let’s check it out.
When Localization Goes Local: the YLT End of Year Party
The funny thing about remote work is, you create relationships with people you've never even seen in person. I believe that the strength of an organization is its people – but even more so in the world of translations and localization,...
Spain vs. Mexico: Surprise, the Keywords are Different!
Spain and Mexico. Both Spanish-speaking countries with so much promise for Amazon sellers that are thinking of expanding to a new culture. Amazon.es grew so rapidly, it had a workforce of 12,000 people at the end of 2020. It’s the top eCommerce platform in Spain....
Are Translators Underpaid?
Are Translators Underpaid? You have huge translation agencies making billions of dollars per year, but the translators make so little that the business model starts to look suspicious. Unfortunately, this is a sad reality in the translations-localization world. People...
The Expert Guide to Localization and PPC
When it comes to PPC in different marketplaces, it’s essential to understand that it doesn’t work the same way everywhere. One of the biggest mistakes people make when managing their PPC is not making enough effort to translate everything and optimize...
Jana’s Top 7 Tips for Q4 Listing Mastery
November is upon us. That means we’re well into quarter 4. It’s a mad scramble to grab as much sales as possible. Why not, right? It’s gift-buying season. Everyone and their grandmothers are on Amazon. Time to grab their attention while their Christmas bonuses are...
The Top 5 Reasons Why Your Translated Listing Isn’t Converting in Q4
A few years ago, Dolce & Gabbana released a campaign to combine Italian culture and Chinese culture. They made a promotional video with this Chinese girl eating pizza with her chopsticks. They screened it in China. If they’d just done their research, they would...