The YLT Translations Blog
Best Localization Examples (and Horrible Fails) from Global Brands
Presenting Examples of Localization Strategies so You Learn from the Best (and the Worst) You know the drill. Learn from the people who've gone ahead. Replicate their successes - and avoid their mistakes. This week, we'll uncover the best and worst localization...
Best Localization Examples (and Horrible Fails) from Global Brands
Let’s check out some localization examples from global brands to prove that you mustn’t stop at translation! Let’s look at the good, the bad, and the ugly!
Amazon Prime Day 2021: Last Min Seller’s Checklist
How to make sure you’re prepared for Amazon Prime Day 2021 1. Make sure you have enough inventory for a spike in sales We know from previous years that Prime Day likely means a huge spike in demand for your product over the time period - imagine the...
Tips for Developing an International Expansion Strategy: Jana and Empire Flippers
There are two types of sellers that consider international expansion from the American market to a foreign market: Sellers who are already doing well, but want to increase profit and sales - and have no idea what to do, so their efforts usually fail Sellers who are...
The Middle East Marketplace Holds So Much Promise. Here’s What That Means for the Amazon Seller.
Amazon has been expanding to the Middle East since its 2017 acquisition of Souq.com. But the way is not totally clear. There are obstacles in the way – but a massive amount of potential for the astute Amazon seller in this affluent market.
Online Shopping Gains Popularity Among the Elderly
Holland natives above 60 years old have discovered online shopping advantages. This article from E-Commerce News Europe shows us some statistics that portray an interesting development: baby boomers are adapting to different types of online shopping. This shift in...
Prime Day 2022: the Lowdown and Lessons Learned
This year, the 48-hour Prime Day offered discounts to members of Amazon Prime in Australia, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Portugal, Singapore, Spain, the United Kingdom, the United...
What Is Localization Going to Look Like, and How Will That Impact Amazon Selling?
Right now, the localization strategy of most e-Commerce sellers is simple: Expand your brand past a single marketplace (usually Amazon US, UK, Canada, or Australia) to another marketplace where English is not the predominant language, like Spain, France, Italy,...