Introduction: the Importance of Market Testing Entrepreneur defines market testing as follows: to test multiple marketing scenarios and select the most promising for expansion. In other words, market research involves putting a product or service in front of a target...
Effective market testing can help you target your localization efforts better. Let’s uncover different testing methods to help you scale globally.
Artificial intelligence is all over the place! Google is working on an AI model that can translate hard-to-read handwriting - meaning you won't have to second-guess your doctor's prescription the next time you head to the pharmacy. The Q-bear uses sophisticated AI...
A few months ago, YLT Translations started working with the Amazon aggregator. Although so much of YLT's business came from Amazon sellers, the shift in business was agile and necessary. In any case, after considerable back and forth and endless correspondences and...
Sell + Scale is here! Read to find out about Jana’s involvement, and the many people you can learn from at this massive and value-filled event.
There are two types of sellers that consider international expansion from the American market to a foreign market: Sellers who are already doing well, but want to increase profit and sales - and have no idea what to do, so their efforts usually fail Sellers who are...
Any savvy Amazon business owner understands by now that a localization service is crucial to a proper international expansion. But how do you choose the right one? There are so many localization and translation companies, some of which are impressive with a long track...
German is such a unique and complex language. Did you know there are 12 different ways to say "the" across the different tenses? It makes German localization interesting, to say the least. You could say though that grammar and syntax are easy because they're...