Why is mobile optimization important for Amazon sellers? The Pew Research Center discovered that 76% of American adults under 50 buy things online with their smartphones - 92% of respondents were 30-49 years old. Sure, people still use their desktops or laptops to...
Mobile-optimized listings are essential for serious Amazon sellers. Understand all about mobile optimization and how it can help you convert, scale, and engage.
Just recently, Jana had a value-filled conversation with Michael of the Amazing FBA podcast. So much of the talk centered around eCommerce post-epidemic. What did the Amazon world look like in the beginning of 2022 as the world tried to get back up on its feet after 2...
Sell + Scale is here! Read to find out about Jana’s involvement, and the many people you can learn from at this massive and value-filled event.
There are two types of sellers that consider international expansion from the American market to a foreign market: Sellers who are already doing well, but want to increase profit and sales - and have no idea what to do, so their efforts usually fail Sellers who are...
Right now, the localization strategy of most e-Commerce sellers is simple: Expand your brand past a single marketplace (usually Amazon US, UK, Canada, or Australia) to another marketplace where English is not the predominant language, like Spain, France, Italy,...
Transcreation. It's a bit different from localization. The latter's origins are in software development, and involves the translation of content so it remains functional across different countries and cultures. The former meanwhile is a marketing and branding term. It...
We don't know which is more integral to today's culture - the ethereal anime of Studio Ghibli, which has had a profound effect on Western animation, or the prose of Neil Gaiman, author extraordinaire of lauded bestsellers like American Gods, Good Omens, and the...