Introduction: why does a cohesive brand voice matter for Amazon sellers? Your brand voice speaks louder than any logo - especially when entering new markets. It communicates your brand's distinct personality cohesively across all new markets, and fosters incredible...
A consistent brand voice is crucial for connecting with your target audience, but it can be challenging to maintain when localizing content. We’ll show you how.
A few months ago, YLT Translations started working with the Amazon aggregator. Although so much of YLT's business came from Amazon sellers, the shift in business was agile and necessary. In any case, after considerable back and forth and endless correspondences and...
Just recently, Jana had a value-filled conversation with Michael of the Amazing FBA podcast. So much of the talk centered around eCommerce post-epidemic. What did the Amazon world look like in the beginning of 2022 as the world tried to get back up on its feet after 2...
Sell + Scale is here! Read to find out about Jana’s involvement, and the many people you can learn from at this massive and value-filled event.
There are two types of sellers that consider international expansion from the American market to a foreign market: Sellers who are already doing well, but want to increase profit and sales - and have no idea what to do, so their efforts usually fail Sellers who are...
Right now, the localization strategy of most e-Commerce sellers is simple: Expand your brand past a single marketplace (usually Amazon US, UK, Canada, or Australia) to another marketplace where English is not the predominant language, like Spain, France, Italy,...
Transcreation. It's a bit different from localization. The latter's origins are in software development, and involves the translation of content so it remains functional across different countries and cultures. The former meanwhile is a marketing and branding term. It...