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Cultural Sensitivity in Ecommerce: Beyond the Language Barrier

Cultural Sensitivity in Ecommerce: Beyond the Language Barrier

In an era where digital commerce breaks geographical barriers, understanding and embracing cultural diversity becomes paramount. While language is undeniably an essential facet of this understanding, cultural sensitivity in ecommerce transcends linguistic accuracy,...

When International Expansion Isn’t For You: Lessons From Tesco’s US Expansion

When International Expansion Isn’t For You: Lessons From Tesco’s US Expansion

International expansion may not be for you! We go deep into the reasons why international expansion may not work, using UK retail giant Tesco as an example. In spite of thorough research and a massive budget, Tesco failed its international expansion efforts to the USA, and we take their mistakes and learn from them to benefit Amazon sellers.

Amazon Europe’s Promising Countries: Stiff Competition from Local Players

Amazon Europe’s Promising Countries: Stiff Competition from Local Players

Explore the dynamics of Amazon’s presence in Europe, delving into its market share, expansion strategies, and the competition it faces in emerging markets like Poland, Sweden, and the Netherlands. Gain insights into consumer preferences, local e-commerce cultures, and the strategic decisions sellers must make in this diverse and evolving landscape.

What Are The Most Difficult Product Categories to Translate For?

What Are The Most Difficult Product Categories to Translate For?

It comes as no surprise that products on Amazon are all different - with varying degrees of difficulty in translation and localization. In this article, we round up some of the toughest categories to translate for -- but rest assured, YLT Translations knows their way...

Best Practices in English to French Translations: Expanding to Amazon.FR

Best Practices in English to French Translations: Expanding to Amazon.FR

Understand the nuances of selling on Amazon.FR. Take a peek into the health of Amazon France, and understand the challenges and opportunities that await sellers looking to expand their businesses to Amazon France. You’ll also get to know the discerning French customer better, and figure out how to employ strategies in your listing to cater to their needs.