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Cultural Sensitivity in Ecommerce: Beyond the Language Barrier

Cultural Sensitivity in Ecommerce: Beyond the Language Barrier

In an era where digital commerce breaks geographical barriers, understanding and embracing cultural diversity becomes paramount. While language is undeniably an essential facet of this understanding, cultural sensitivity in ecommerce transcends linguistic accuracy,...

When International Expansion Isn’t For You: Lessons From Tesco’s US Expansion

When International Expansion Isn’t For You: Lessons From Tesco’s US Expansion

International expansion may not be for you! We go deep into the reasons why international expansion may not work, using UK retail giant Tesco as an example. In spite of thorough research and a massive budget, Tesco failed its international expansion efforts to the USA, and we take their mistakes and learn from them to benefit Amazon sellers.