The YLT Translations Blog
eCommerce Branding Strategy: Creating Trust and Connection
I. Introduction: Why Branding is the Foundation of Global Success for Your eCommerce Business Amazon has 21 marketplaces worldwide. 21 opportunities for an avid seller to meet new customers, introduce new products, and stand out from the competition. Since Amazon is...
eCommerce Branding Strategy: Creating Trust and Connection
On an overpopulated online marketplace like Amazon, a solid eCommerce brand strategy is crucial to help you stand out – especially when selling globally.
TikTok Shop: Is it Targeting Amazon?
TikTok has started to advertise job openings for a global fulfilment center, warehousing, item return options, and delivery, all under the umbrella of TikTok Shop, the platform's new e-commerce center. Perhaps it could give Amazon a run for its money - it has over 1...
The Top 10 European Marketplaces
Comparehero says it best: "Local online stores are of course, localized and therefore they are usually more relevant as they cater to the direct demands from the local market – sans the expensive shipping cost." The same holds true for many European marketplaces....
European ECommerce Report: The State of European Marketplace ECommerce
The numbers are clear: the European marketplace sector is poised for massive growth. It amassed €200bn since 2020, with continuous growth projected for the years to come. This is no small feat; Europe is made of 50 distinct countries, with more than 200 languages...
Should Western E-Commerce Feel Threatened? Chinese E-Commerce Undergoes Global Expansion
The UN Conference on Trade and Development reported that e-commerce's share of global retail trade rose from 14% in 2019 to 17% in 2020. There's no denying it; COVID-19 had a massive impact on e-commerce growth. In fact, there's been a steady incline in retail...
How the European Recession Impacts Q4 Amazon
Jeff Bezos was quoted recently as saying, "It's time to batten down the hatches." The outlook on Q4 Amazon is bleak as consumer spending gets more and more conservative, especially in Europe, where the economic recession heralds a harsh winter ahead. Incidentally,...
What Amazon Aggregators Do Right – and What They Do Wrong.
A few months ago, YLT Translations started working with the Amazon aggregator. Although so much of YLT's business came from Amazon sellers, the shift in business was agile and necessary. In any case, after considerable back and forth and endless correspondences and...