The YLT Translations Blog
Types of Market Testing for Global eCommerce Success
Introduction: the Importance of Market Testing Entrepreneur defines market testing as follows: to test multiple marketing scenarios and select the most promising for expansion. In other words, market research involves putting a product or service in front of a target...
Types of Market Testing for Global eCommerce Success
Effective market testing can help you target your localization efforts better. Let’s uncover different testing methods to help you scale globally.
Expanding to New Markets? Invest in the Localization Triumvirate for Amazon Listings Success!
When expanding to new markets, many sellers make the mistake of employing any old translator on Fiverr, or - even worse - running their US listing through machine translations. Relying solely on word-for-word translation won't capture the essence of what you're trying...
Why Hiring a Native Translator is Vital for Your Business Expansion
Hiring a professional localization company is vital for your business expansion. Many sellers think that they'll cut costs and minimize lead time by using machine translation or hiring translators from Fiverr. Both machine translations and Fiverr translators...
Expanding on Amazon: The Importance of Due Diligence and Choosing the Right Market
Expanding to new markets? It can be both exciting and nerve-wracking. Think about it. The potential for increased sales and exposure is great. What other markets out there can you reach? Who else can you serve? Which households will enjoy your product? Nevertheless,...
The Ultimate Guide to Amazon Infographics
According to Smart Insights, visual content can improve conversion rate by up to 7 times - so do take advantage of your Amazon infographics! Defined as the secondary images that showcase your product's features, benefits, dimensions, use, and more, infographics help...
Artificial Intelligence in Product Listings: Is It a Good Idea?
There's been much buzz about artificial intelligence. In fact, we've published blogs about AI before, including the Best AI Tools for Translations and Copywriting. As it goes in the world of technology and machine learning, artificial intelligence develops at a rapid...
The Localization of eCommerce Customer Service: Tips for the European Market
Ecommerce customer service is crucial to the success of a brand. In traditional retail, it's much easier to interact with a flesh-and-blood salesperson who'll help you make purchase decisions. If you have complaints, head on over to the concierge or call a manager. In...