The YLT Translations Blog
Product Localization Strategy: Adapting to the Global Market
1. Introduction: Why Product Localization Is More Than Just Translation The world is changing, isn't it? The economy, political climate, environment - all of these things impact buyer psychology. When you thoroughly understand the factors influencing consumer...
Product Localization Strategy: Adapting to the Global Market
Localizing content is one thing – but having a product that resonates with the customer, right out of the box (so to speak), puts you way ahead of the competition. Here’s why product localization matters.
European vs. American Buying Habits: How to Optimize Your Amazon Listing
As the world becomes increasingly globalized, businesses are now able to reach out to consumers all over the world. However, even though the buying habits of Europeans and Americans may seem similar on the surface, there are actually some significant differences. What...
Expanding Your Amazon Business: Don’t Miss Out on Emerging Markets!
Expanding your Amazon business to other countries can seem overwhelming, but it can also be incredibly profitable. The potential for growth and revenue can be substantial, and missing out on emerging markets can hinder your business's potential. In fact, given today's...
Expanding to New Markets? Invest in the Localization Triumvirate for Amazon Listings Success!
When expanding to new markets, many sellers make the mistake of employing any old translator on Fiverr, or - even worse - running their US listing through machine translations. Relying solely on word-for-word translation won't capture the essence of what you're trying...
Why Hiring a Native Translator is Vital for Your Business Expansion
Hiring a professional localization company is vital for your business expansion. Many sellers think that they'll cut costs and minimize lead time by using machine translation or hiring translators from Fiverr. Both machine translations and Fiverr translators...
Expanding on Amazon: The Importance of Due Diligence and Choosing the Right Market
Expanding to new markets? It can be both exciting and nerve-wracking. Think about it. The potential for increased sales and exposure is great. What other markets out there can you reach? Who else can you serve? Which households will enjoy your product? Nevertheless,...
The Ultimate Guide to Amazon Infographics
According to Smart Insights, visual content can improve conversion rate by up to 7 times - so do take advantage of your Amazon infographics! Defined as the secondary images that showcase your product's features, benefits, dimensions, use, and more, infographics help...