Fact: how customers interpret marketing messages is heavily dependent on consumer buying behavior. True, personal preferences play a massive role in whether customers like your content or not, but consumer decisions likely fall into 5 main categories. There are 5...
Let’s take a look at the 5 factors influencing consumer behavior and what drives purchase decisions. Use the info in our blog to shape your marketing efforts.
Expanding to new markets? It can be both exciting and nerve-wracking. Think about it. The potential for increased sales and exposure is great. What other markets out there can you reach? Who else can you serve? Which households will enjoy your product? Nevertheless,...
According to Smart Insights, visual content can improve conversion rate by up to 7 times - so do take advantage of your Amazon infographics! Defined as the secondary images that showcase your product's features, benefits, dimensions, use, and more, infographics help...
Ecommerce customer service is crucial to the success of a brand. In traditional retail, it's much easier to interact with a flesh-and-blood salesperson who'll help you make purchase decisions. If you have complaints, head on over to the concierge or call a manager. In...
According to Forbes, incorporating Amazon A+ Content into your listing can increase your product sales by up to 10%! Amazon A+ Content will replace the product description, which tends to look like a wall of text, even if you incorporate paragraph breaks through HTML....
An image speaks a thousand words - therefore, knowing Amazon product image requirements and best practices will help you convert and engage your customers in different marketplaces way more effectively than just plain photographs and copywriting. Many sellers make...
“People tend to hold on to their first impressions – that’s why those first descriptions can be so important." (Miranda July) What goes into a good Amazon product title? What does an optimized Amazon product title look like? And how do you transpose a well-performing...