What is word of mouth marketing? Investopedia defines word-of-mouth marketing (or WOMM) as "when a consumer's interest in a company's product or service is reflected in daily dialogues." Word-of-mouth marketing examples include buzz, viral, blogs, emotional...
How can Amazon Sellers implement marketing strategies to boost word of mouth marketing to boost brand awareness and global expansion? We’ll tell you.
When crafting your listing optimization in any language, it helps to think of your customer's wants and needs first and foremost, and let that inform your keyword research and copywriting. Start with the customer experience, then move down to the technical aspects of...
Have you heard of Glocalization? Investopedia defines it as a combination of globalization and localization. It refers to a product that's released globally, but changed here and there to suit specific market needs. That's often due to the customs, laws, or...
Check out the latest of our wildly successful #ylttranslatorprofiles! Our Spanish team lead, Aida, gives us a glimpse of what it's like to work at YLT Translations - including a quick insight into the health of the Mexican market. Many people forget that Jana herself...
It's 2022. On one hand, globalization seems to be slowing down - the after effects of COVID-19, supply chain disruption, global unrest, and climate change affect economic predictions. On the other hand, 76% of Amazon sellers are profitable - in spite of 90% having...
In this week's YLT Translator Profiles, our German Team Leader and Translator, Silke, explains why machine translation is a bad idea for English-to-German translations. When you weigh machine translation vs. human translation, the latter will always win,...
“Things could be brought into being that had no name in English – Weltanschauung, Schadenfreude, Sippenhaft, Sonderweg, Scheissfreundlichkeit, Vergangenheitsbewältigung. Austrian writer Anna Funder extolled the beauty of the German language. Compound words, which are...