Introduction: why does a cohesive brand voice matter for Amazon sellers? Your brand voice speaks louder than any logo - especially when entering new markets. It communicates your brand's distinct personality cohesively across all new markets, and fosters incredible...
A consistent brand voice is crucial for connecting with your target audience, but it can be challenging to maintain when localizing content. We’ll show you how.
According to Forbes, incorporating Amazon A+ Content into your listing can increase your product sales by up to 10%! Amazon A+ Content will replace the product description, which tends to look like a wall of text, even if you incorporate paragraph breaks through HTML....
An image speaks a thousand words - therefore, knowing Amazon product image requirements and best practices will help you convert and engage your customers in different marketplaces way more effectively than just plain photographs and copywriting. Many sellers make...
Many sellers who perform well on English-speaking Amazon marketplaces would do well to expand their listings to a European marketplace. Given that it's unwise to put all your eggs in one basket, diversification is a key component of your success. That involves...
Artificial intelligence is all over the place! Google is working on an AI model that can translate hard-to-read handwriting - meaning you won't have to second-guess your doctor's prescription the next time you head to the pharmacy. The Q-bear uses sophisticated AI...
The numbers are clear: the European marketplace sector is poised for massive growth. It amassed €200bn since 2020, with continuous growth projected for the years to come. This is no small feat; Europe is made of 50 distinct countries, with more than 200 languages...
A few months ago, YLT Translations started working with the Amazon aggregator. Although so much of YLT's business came from Amazon sellers, the shift in business was agile and necessary. In any case, after considerable back and forth and endless correspondences and...