The theory of McDonaldization, coined by sociologist George Ritzer in his 1995 book The McDonaldization of Society, talks about how the principles of fast-food restaurant management have come to penetrate the ethos of various sectors of society. In other words,...
George Ritzer wrote about the McDonaldization of Society – now we apply those principles to Amazon selling, with principles and examples to help you expand.
It's part 2 of the Ask Jana series, where we delve into the crucial topic of building the right team for successful business scaling. Discover invaluable insights from Jana herself on the significance of team composition. Lots of Amazon sellers eventually find...
Any e-Commerce enthusiast understands full well how crucial international expansion is. In one of our past blogs, Jana spoke on the Amazing FBA podcast, where she and Michael go into the importance of asset allocation - that is, international expansion. The same holds...
In today's globalized world, reaching new audiences and expanding your business internationally has never been easier. It's also a crucial way to diversify your risk and reach out to new customers. However, simply translating your content into different languages is...
A few months ago, YLT Translations started working with the Amazon aggregator. Although so much of YLT's business came from Amazon sellers, the shift in business was agile and necessary. In any case, after considerable back and forth and endless correspondences and...
What does a localization firm have in common with a mountain bike race? Aside from a shared love for the outdoors and nature, we also share the values of teamwork, perseverance, determination, ambition and drive.
Anyone who meets Jana is astounded at her brilliance, beauty, spirit, and strength. But she wasn't always this together. Jana had to be vulnerable, and respect and honor her vulnerability, before she could come out on the other side, a strong and successful...