1. Introduction: Amazon Product Title Policy Changes When it comes to Amazon listing optimization, your Amazon product title is absolutely crucial. Many copywriters will write the entire listing first, from bullets to product description, before even touching the...
Starting January 21, 2025, Amazon is going to implement a new policy that will change the optimization of your Amazon product title. Stay compliant with these guidelines.
Amazon has been expanding to the Middle East since its 2017 acquisition of Souq.com. But the way is not totally clear. There are obstacles in the way – but a massive amount of potential for the astute Amazon seller in this affluent market.
Holland natives above 60 years old have discovered online shopping advantages. This article from E-Commerce News Europe shows us some statistics that portray an interesting development: baby boomers are adapting to different types of online shopping. This shift in...
This year, the 48-hour Prime Day offered discounts to members of Amazon Prime in Australia, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Portugal, Singapore, Spain, the United Kingdom, the United...
Right now, the localization strategy of most e-Commerce sellers is simple: Expand your brand past a single marketplace (usually Amazon US, UK, Canada, or Australia) to another marketplace where English is not the predominant language, like Spain, France, Italy,...
Here are some facts to blow you away. Visual Capitalist posts that 60.4% of internet content is in English, making it the widest-used language online. It's followed by Russian, which comes in a far second with 8.5%. These statistics are disturbing. Why? Because only...
When crafting your listing optimization in any language, it helps to think of your customer's wants and needs first and foremost, and let that inform your keyword research and copywriting. Start with the customer experience, then move down to the technical aspects of...