How Socially Responsible Marketing Practices Can Elevate Your Brand, Build Trust, and Drive Global Customer Loyalty 1. Introduction Let's talk about the power of corporate social responsibility in marketing and eCommerce, and how crucial it is for businesses to engage...
Corporate social responsibility can make your brand a household name – all over the globe. Let’s explore how responsible marketing can endear you to your market.
As we venture into a new year, we look at the eCommerce Trends to watch out for in 2024 – from AI to TikTok – and what this means for Amazon Sellers.
Black Friday and Cyber Monday are fast approaching – it’s the official start of the holiday shopping rush! You’ve probably already started preparing, but we’ve put together a helpful guide to localizing your listings for this the big sale days that kick off the 2023 holiday season.
What a busy week that was for Jana! She hopped back and forth from Berlin to London to share her knowledge at 3 extraordinary conferences: Seller Sessions in London, and the ScaleForEtail forums in London and Berlin. Jana was a first-time speaker at all of these...
Expanding your Amazon business to new markets is a thrilling opportunity, but it also comes with its fair share of challenges. How do you determine which markets to target and ensure that your product resonates with the right customers? Many sellers make the mistake...
Are you prepared to take your Amazon business to new markets? Congratulations on making this wise decision! Relying solely on one marketplace leaves you vulnerable to market fluctuations and heightened competition. Conversely, expanding your reach exposes you to fresh...
Dharmesh Mehta, Amazon's VP for Selling Partner Services, announced a new streamlined FBA capacity management system, which includes a new feature for sellers bogged down by their capacity limits. Starting March 2023, Amazon will turn FBA into an auction, so sellers...