The YLT Translations Blog
How and Why Voice Search Optimization is Important This 2025
1. Introduction: The Growing Importance of Voice Search Optimization Show of hands - who's used Siri, Alexa, or Google Assistant to answer a question this week? If you're one of the people that raised their hands, then you're part of the 20.5% of people worldwide that...
How and Why Voice Search Optimization is Important This 2025
Optimize your website and Amazon listing for voice search queries. Why? Voice search optimization is the future, and it’s coming at you pretty quickly.
Are Translators Underpaid?
Are Translators Underpaid? You have huge translation agencies making billions of dollars per year, but the translators make so little that the business model starts to look suspicious. Unfortunately, this is a sad reality in the translations-localization world. People...
The Expert Guide to Localization and PPC
When it comes to PPC in different marketplaces, it’s essential to understand that it doesn’t work the same way everywhere. One of the biggest mistakes people make when managing their PPC is not making enough effort to translate everything and optimize...
Jana’s Top 7 Tips for Q4 Listing Mastery
November is upon us. That means we’re well into quarter 4. It’s a mad scramble to grab as much sales as possible. Why not, right? It’s gift-buying season. Everyone and their grandmothers are on Amazon. Time to grab their attention while their Christmas bonuses are...
The Top 5 Reasons Why Your Translated Listing Isn’t Converting in Q4
A few years ago, Dolce & Gabbana released a campaign to combine Italian culture and Chinese culture. They made a promotional video with this Chinese girl eating pizza with her chopsticks. They screened it in China. If they’d just done their research, they would...
Best Tips For Split Testing Your Amazon FBA Listing
Marketing your products on Amazon FBA makes a massive difference to your brand awareness and sales. Potential customers searching for the perfect product quickly critique everything from your product image, the title, and price when deciding whether or not to click...
Selling on Amazon EU: The Ultimate Guide
Amazon Europe is a huge marketplace, it comprises five countries and customers that speak very different languages. The main countries that make up this market are the UK, France, Germany, Italy, and Spain. Selling on Amazon Europe can also make it easier for you to...