The YLT Translations Blog
AI vs Human Intelligence for Global eCommerce Success and Localization
Introduction: AI vs Human Intelligence in E-commerce AI vs Human Capabilities - with the rise of artificial intelligence systems, sellers are starting to rely heavily on artificial intelligence for listing optimization. Is this wise? There's no doubt about it; AI...
AI vs Human Intelligence for Global eCommerce Success and Localization
AI vs Human Intelligence – there’s a time and place for everything. In a recent Serious Sellers Podcast, Jana sits down with Bradley Sutton to discuss artificial intelligence in localization and translations.
The Top 5 Reasons Why Your Translated Listing Isn’t Converting in Q4
A few years ago, Dolce & Gabbana released a campaign to combine Italian culture and Chinese culture. They made a promotional video with this Chinese girl eating pizza with her chopsticks. They screened it in China. If they’d just done their research, they would...
Best Tips For Split Testing Your Amazon FBA Listing
Marketing your products on Amazon FBA makes a massive difference to your brand awareness and sales. Potential customers searching for the perfect product quickly critique everything from your product image, the title, and price when deciding whether or not to click...
Selling on Amazon EU: The Ultimate Guide
Amazon Europe is a huge marketplace, it comprises five countries and customers that speak very different languages. The main countries that make up this market are the UK, France, Germany, Italy, and Spain. Selling on Amazon Europe can also make it easier for you to...
The Importance of Amazon Product Packaging and Accurate Localization
What’s the role of translations and localization in Amazon FBA Packaging? We understand Amazon FBA packaging requirements, and how localization can help boost perceived value and sales.
How to Create the Best Video Ads on Amazon Europe
The best strategy to increase your conversion and sales rates tenfold is to use Amazon product videos. The Amazon European is a vast marketplace with a lot of competition. To effectively stand out from this competition, you need to create the best video ads...
Best Practices for Leveraging Amazon Search Terms
In the world of Amazon selling few things are as important to get right as keywords and search terms. These affect how your customers find you, how you stand out from your competitors, and how you market your Amazon products. Search word optimization is an important...