The YLT Translations Blog
Augmented Reality in eCommerce: The Good, The Bad, The Future
Fact: shopping online can be daunting for many categories, like fashion and furniture, because many customers prefer to see the products before buying. They want to try on the sunglasses. They want to physically measure the sofa themselves, and see how it fits into...
Augmented Reality in eCommerce: The Good, The Bad, The Future
Should you use augmented reality in e-Commerce? One of 2025’s newest trends is the use of AR in the eCommerce customer experience. Let’s check it out.
Love or Wine? Valentine’s Day or St. Tryphon’s Day? Let’s Discuss!
Lupercalia. Does this ring a bell? It's not surprising if it doesn't - Lupercalia is the name of a Roman fertility festival that our ancestors celebrated until the end of the 5th Century CE. Pope Gelasius outlawed Lupercalia, deeming it un-Christian and immoral....
Selling on Amazon Germany? Compound Words in German Make Your Keyword Research a Challenge
“Things could be brought into being that had no name in English – Weltanschauung, Schadenfreude, Sippenhaft, Sonderweg, Scheissfreundlichkeit, Vergangenheitsbewältigung. Austrian writer Anna Funder extolled the beauty of the German language. Compound words, which are...
What Can Sellers Do About Chinese New Year?
We blinked our eyes and Chinese New Year is upon us! Doesn't it feel like 2022 is already going by too quick for comfort? All over the Amazon world, things get a little quiet. According to East West Design-Manufacturing-Distribution, factories and businesses usually...
What Converts a German Customer?
If you’re thinking of selling on Amazon Germany, you’re making the right decision. After all, it’s the second biggest platform after Amazon US. Around 50% of German nationals own an Amazon account. So, what’s stopping you? Perhaps an unfamiliarity with the stoic...
When Localization Goes Local: the YLT End of Year Party
The funny thing about remote work is, you create relationships with people you've never even seen in person. I believe that the strength of an organization is its people – but even more so in the world of translations and localization,...
Spain vs. Mexico: Surprise, the Keywords are Different!
Spain and Mexico. Both Spanish-speaking countries with so much promise for Amazon sellers that are thinking of expanding to a new culture. Amazon.es grew so rapidly, it had a workforce of 12,000 people at the end of 2020. It’s the top eCommerce platform in Spain....