The YLT Translations Blog
eCommerce Branding Strategy: Creating Trust and Connection
I. Introduction: Why Branding is the Foundation of Global Success for Your eCommerce Business Amazon has 21 marketplaces worldwide. 21 opportunities for an avid seller to meet new customers, introduce new products, and stand out from the competition. Since Amazon is...
eCommerce Branding Strategy: Creating Trust and Connection
On an overpopulated online marketplace like Amazon, a solid eCommerce brand strategy is crucial to help you stand out – especially when selling globally.
Studio Ghibli’s Princess Mononoke and Neil Gaiman: the Surprising Connection
We don't know which is more integral to today's culture - the ethereal anime of Studio Ghibli, which has had a profound effect on Western animation, or the prose of Neil Gaiman, author extraordinaire of lauded bestsellers like American Gods, Good Omens, and the...
We Now Offer Translation of Legal Documents and Corporate Paperwork
Big News! You spoke, we listened, and here we are fulfilling your expansion needs. YLT Translations is offering a new service on top of our usual localization. We're excited to offer Sworn Translations, which allows us to translate an Amazon Seller's legal...
Informal vs. Formal Tone of Voice: What Works Best on Amazon Germany?
German is such a unique and complex language. Did you know there are 12 different ways to say "the" across the different tenses? It makes German localization interesting, to say the least. You could say though that grammar and syntax are easy because they're...
How to Market to Gen Z in 2024? Expectations and Characteristics of Generation Z
How in the world can a retailer market to Gen Z? Until Gen Alpha (born between 2010 and 2025) comes into their maturity, retailers are looking at the second youngest generation - those born between 1997 and 2012. They're so different from millennials, Gen X, and baby...
Best Practices in German Listings
When crafting your listing optimization in any language, it helps to think of your customer's wants and needs first and foremost, and let that inform your keyword research and copywriting. Start with the customer experience, then move down to the technical aspects of...
Jana’s Entrepreneur Mindset: In Vulnerability, There is Strength
Anyone who meets Jana is astounded at her brilliance, beauty, spirit, and strength. But she wasn't always this together. Jana had to be vulnerable, and respect and honor her vulnerability, before she could come out on the other side, a strong and successful...