The YLT Translations Blog
eCommerce Branding Strategy: Creating Trust and Connection
I. Introduction: Why Branding is the Foundation of Global Success for Your eCommerce Business Amazon has 21 marketplaces worldwide. 21 opportunities for an avid seller to meet new customers, introduce new products, and stand out from the competition. Since Amazon is...
eCommerce Branding Strategy: Creating Trust and Connection
On an overpopulated online marketplace like Amazon, a solid eCommerce brand strategy is crucial to help you stand out – especially when selling globally.
What Is Localization Going to Look Like, and How Will That Impact Amazon Selling?
Right now, the localization strategy of most e-Commerce sellers is simple: Expand your brand past a single marketplace (usually Amazon US, UK, Canada, or Australia) to another marketplace where English is not the predominant language, like Spain, France, Italy,...
What is Transcreation, and How Is It Different From Localization and Translation?
Transcreation. It's a bit different from localization. The latter's origins are in software development, and involves the translation of content so it remains functional across different countries and cultures. The former meanwhile is a marketing and branding term. It...
Choosing the Correct Localization Service: Top 7 Reasons Why an Off-Amazon Service Won’t Work
Any savvy Amazon business owner understands by now that a localization service is crucial to a proper international expansion. But how do you choose the right one? There are so many localization and translation companies, some of which are impressive with a long track...
Angling for Success on Shopify? Consider Shopify Translations.
Here are some facts to blow you away. Visual Capitalist posts that 60.4% of internet content is in English, making it the widest-used language online. It's followed by Russian, which comes in a far second with 8.5%. These statistics are disturbing. Why? Because only...
Studio Ghibli’s Princess Mononoke and Neil Gaiman: the Surprising Connection
We don't know which is more integral to today's culture - the ethereal anime of Studio Ghibli, which has had a profound effect on Western animation, or the prose of Neil Gaiman, author extraordinaire of lauded bestsellers like American Gods, Good Omens, and the...
We Now Offer Translation of Legal Documents and Corporate Paperwork
Big News! You spoke, we listened, and here we are fulfilling your expansion needs. YLT Translations is offering a new service on top of our usual localization. We're excited to offer Sworn Translations, which allows us to translate an Amazon Seller's legal...