The YLT Translations Blog
Augmented Reality in eCommerce: The Good, The Bad, The Future
Fact: shopping online can be daunting for many categories, like fashion and furniture, because many customers prefer to see the products before buying. They want to try on the sunglasses. They want to physically measure the sofa themselves, and see how it fits into...
Augmented Reality in eCommerce: The Good, The Bad, The Future
Should you use augmented reality in e-Commerce? One of 2025’s newest trends is the use of AR in the eCommerce customer experience. Let’s check it out.
How to Market to Gen Z in 2024? Expectations and Characteristics of Generation Z
How in the world can a retailer market to Gen Z? Until Gen Alpha (born between 2010 and 2025) comes into their maturity, retailers are looking at the second youngest generation - those born between 1997 and 2012. They're so different from millennials, Gen X, and baby...
Best Practices in German Listings
When crafting your listing optimization in any language, it helps to think of your customer's wants and needs first and foremost, and let that inform your keyword research and copywriting. Start with the customer experience, then move down to the technical aspects of...
Jana’s Entrepreneur Mindset: In Vulnerability, There is Strength
Anyone who meets Jana is astounded at her brilliance, beauty, spirit, and strength. But she wasn't always this together. Jana had to be vulnerable, and respect and honor her vulnerability, before she could come out on the other side, a strong and successful...
Glocalization: Are You Missing Out on Huge International Opportunities with Your Product?
Have you heard of Glocalization? Investopedia defines it as a combination of globalization and localization. It refers to a product that's released globally, but changed here and there to suit specific market needs. That's often due to the customs, laws, or...
Women in Business and e-Commerce: How Jana Breaks the Glass Ceiling Everyday
People make excuses because they're afraid. (Jana, May 3, 2022) Female entrepreneurs are starting to make big waves world-over. Let's call back some of the Most Successful Female Entrepreneurs as of March 2022: Designer and fashion mogul Tory Burch ($850B) Judy...
Behind the Scenes at YLT Translations’ Spanish Department
Check out the latest of our wildly successful #ylttranslatorprofiles! Our Spanish team lead, Aida, gives us a glimpse of what it's like to work at YLT Translations - including a quick insight into the health of the Mexican market. Many people forget that Jana herself...