The YLT Translations Blog
How and Why Voice Search Optimization is Important This 2025
1. Introduction: The Growing Importance of Voice Search Optimization Show of hands - who's used Siri, Alexa, or Google Assistant to answer a question this week? If you're one of the people that raised their hands, then you're part of the 20.5% of people worldwide that...
How and Why Voice Search Optimization is Important This 2025
Optimize your website and Amazon listing for voice search queries. Why? Voice search optimization is the future, and it’s coming at you pretty quickly.
Best Practices in German Listings
When crafting your listing optimization in any language, it helps to think of your customer's wants and needs first and foremost, and let that inform your keyword research and copywriting. Start with the customer experience, then move down to the technical aspects of...
Jana’s Entrepreneur Mindset: In Vulnerability, There is Strength
Anyone who meets Jana is astounded at her brilliance, beauty, spirit, and strength. But she wasn't always this together. Jana had to be vulnerable, and respect and honor her vulnerability, before she could come out on the other side, a strong and successful...
Glocalization: Are You Missing Out on Huge International Opportunities with Your Product?
Have you heard of Glocalization? Investopedia defines it as a combination of globalization and localization. It refers to a product that's released globally, but changed here and there to suit specific market needs. That's often due to the customs, laws, or...
Women in Business and e-Commerce: How Jana Breaks the Glass Ceiling Everyday
People make excuses because they're afraid. (Jana, May 3, 2022) Female entrepreneurs are starting to make big waves world-over. Let's call back some of the Most Successful Female Entrepreneurs as of March 2022: Designer and fashion mogul Tory Burch ($850B) Judy...
Behind the Scenes at YLT Translations’ Spanish Department
Check out the latest of our wildly successful #ylttranslatorprofiles! Our Spanish team lead, Aida, gives us a glimpse of what it's like to work at YLT Translations - including a quick insight into the health of the Mexican market. Many people forget that Jana herself...
Practical Advice for Modern Translators
It's 2022. On one hand, globalization seems to be slowing down - the after effects of COVID-19, supply chain disruption, global unrest, and climate change affect economic predictions. On the other hand, 76% of Amazon sellers are profitable - in spite of 90% having...