The YLT Translations Blog
The 5 Major Factors Influencing Consumer Behavior
Fact: how customers interpret marketing messages is heavily dependent on consumer buying behavior. True, personal preferences play a massive role in whether customers like your content or not, but consumer decisions likely fall into 5 main categories. There are 5...
The 5 Major Factors Influencing Consumer Behavior
Let’s take a look at the 5 factors influencing consumer behavior and what drives purchase decisions. Use the info in our blog to shape your marketing efforts.
European ECommerce Report: The State of European Marketplace ECommerce
The numbers are clear: the European marketplace sector is poised for massive growth. It amassed €200bn since 2020, with continuous growth projected for the years to come. This is no small feat; Europe is made of 50 distinct countries, with more than 200 languages...
Should Western E-Commerce Feel Threatened? Chinese E-Commerce Undergoes Global Expansion
The UN Conference on Trade and Development reported that e-commerce's share of global retail trade rose from 14% in 2019 to 17% in 2020. There's no denying it; COVID-19 had a massive impact on e-commerce growth. In fact, there's been a steady incline in retail...
How the European Recession Impacts Q4 Amazon
Jeff Bezos was quoted recently as saying, "It's time to batten down the hatches." The outlook on Q4 Amazon is bleak as consumer spending gets more and more conservative, especially in Europe, where the economic recession heralds a harsh winter ahead. Incidentally,...
What Amazon Aggregators Do Right – and What They Do Wrong.
A few months ago, YLT Translations started working with the Amazon aggregator. Although so much of YLT's business came from Amazon sellers, the shift in business was agile and necessary. In any case, after considerable back and forth and endless correspondences and...
Amazon Belgium Launches! Here’s What to Expect From This Brand New EU Marketplace.
The entire country is smaller than Hawaii, but the promise it holds is immense. Belgium, officially the Kingdom of Belgium, is one of the most densely populated European countries. Culturally, Belgium is a heterogeneous country. There is a tiny population of German...
The Time is Right to Plan International Expansion for Your Amazon Business
Just recently, Jana had a value-filled conversation with Michael of the Amazing FBA podcast. So much of the talk centered around eCommerce post-epidemic. What did the Amazon world look like in the beginning of 2022 as the world tried to get back up on its feet after 2...