The YLT Translations Blog
How Easter is Celebrated Around the World (and in the YLT Team)
How Does the YLT Team Celebrate Easter? What's your personal Easter tradition? Holy Week is upon us, and we wanted to commemorate the holy days in our own way - by showing how different cultures mark the occasion. People throughout history and all over the globe...
How Easter is Celebrated Around the World (and in the YLT Team)
How is Easter celebrated around the world? Each culture (and YLT Translator) has an Easter tradition they call their own. How do you celebrate Easter?
Cultural Sensitivity in Ecommerce: Beyond the Language Barrier
In an era where digital commerce breaks geographical barriers, understanding and embracing cultural diversity becomes paramount. While language is undeniably an essential facet of this understanding, cultural sensitivity in ecommerce transcends linguistic accuracy,...
When International Expansion Isn’t For You: Lessons From Tesco’s US Expansion
International expansion may not be for you! We go deep into the reasons why international expansion may not work, using UK retail giant Tesco as an example. In spite of thorough research and a massive budget, Tesco failed its international expansion efforts to the USA, and we take their mistakes and learn from them to benefit Amazon sellers.
Amazon Europe’s Promising Countries: Stiff Competition from Local Players
Explore the dynamics of Amazon’s presence in Europe, delving into its market share, expansion strategies, and the competition it faces in emerging markets like Poland, Sweden, and the Netherlands. Gain insights into consumer preferences, local e-commerce cultures, and the strategic decisions sellers must make in this diverse and evolving landscape.
What Are The Most Difficult Product Categories to Translate For?
It comes as no surprise that products on Amazon are all different - with varying degrees of difficulty in translation and localization. In this article, we round up some of the toughest categories to translate for -- but rest assured, YLT Translations knows their way...
Translate English to Italian: Best Practices in Expanding to Amazon Italy
Rounding off YLT Translations' Pan European Combo Package is Italian -- so let's get into what to consider when you translate English to Italian. These considerations arise when localizing content for Amazon Italy, #5 on the Top 10 European Marketplace List. Around 63...
Best Practices in English to French Translations: Expanding to Amazon.FR
Understand the nuances of selling on Amazon.FR. Take a peek into the health of Amazon France, and understand the challenges and opportunities that await sellers looking to expand their businesses to Amazon France. You’ll also get to know the discerning French customer better, and figure out how to employ strategies in your listing to cater to their needs.