Jan 10, 2022 | Amazon Seller Updates, Amazon translations, Localization and content, Tips and Hacks
Spain and Mexico. Both Spanish-speaking countries with so much promise for Amazon sellers that are thinking of expanding to a new culture. Amazon.es grew so rapidly, it had a workforce of 12,000 people at the end of 2020. It’s the top eCommerce platform in Spain....
Dec 1, 2021 | Amazon translations
Are Translators Underpaid? You have huge translation agencies making billions of dollars per year, but the translators make so little that the business model starts to look suspicious. Unfortunately, this is a sad reality in the translations-localization world. People...
Nov 15, 2021 | Amazon Seller Updates, Localization and content
When it comes to PPC in different marketplaces, it’s essential to understand that it doesn’t work the same way everywhere. One of the biggest mistakes people make when managing their PPC is not making enough effort to translate everything and optimize...
Nov 5, 2021 | Amazon Seller Updates, Amazon translations, Localization and content
November is upon us. That means we’re well into quarter 4. It’s a mad scramble to grab as much sales as possible. Why not, right? It’s gift-buying season. Everyone and their grandmothers are on Amazon. Time to grab their attention while their Christmas bonuses are...
Oct 20, 2021 | Amazon Seller Updates, Amazon translations, Localization and content
A few years ago, Dolce & Gabbana released a campaign to combine Italian culture and Chinese culture. They made a promotional video with this Chinese girl eating pizza with her chopsticks. They screened it in China. If they’d just done their research, they would...