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McDonaldization for Amazon Sellers: McDonaldization in the Digital Age & eCommerce

McDonaldization for Amazon Sellers: McDonaldization in the Digital Age & eCommerce

Jun 27, 2024 | Entrepreneurship and mindset, Tips and Hacks

The theory of McDonaldization, coined by sociologist George Ritzer in  his 1995 book The McDonaldization of Society, talks about how the principles of fast-food restaurant management have come to penetrate the ethos of various sectors of society. In other words,...
ECommerce Localization and Building Brand Trust: Why Content Localization is Crucial for Your Amazon Business

ECommerce Localization and Building Brand Trust: Why Content Localization is Crucial for Your Amazon Business

Oct 13, 2023 | Amazon translations, E-commerce, Localization and content, Translations

In the bustling world of eCommerce, especially on platforms like Amazon, the landscape is vast and incredibly diverse. As an Amazon seller, you’re not just addressing your immediate surroundings—you’re reaching out to a global audience. But here’s a...
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