Jun 27, 2024 | Entrepreneurship and mindset, Tips and Hacks
The theory of McDonaldization, coined by sociologist George Ritzer in his 1995 book The McDonaldization of Society, talks about how the principles of fast-food restaurant management have come to penetrate the ethos of various sectors of society. In other words,...
Nov 24, 2023 | E-commerce, Localization and content, Tips and Hacks, Translations
Data Feed Watch said it perfectly: “you need to diversify the revenue streams and never keep all eggs in one basket.” This means that you shouldn’t restrict yourself to your local audience; there is a potential customer base waiting for you in each...
Sep 8, 2023 | Amazon translations, Customs from Around the World, E-commerce, Localization and content, Translations
Rounding off YLT Translations’ Pan European Combo Package is Italian — so let’s get into what to consider when you translate English to Italian. These considerations arise when localizing content for Amazon Italy, #5 on the Top 10 European...
Apr 20, 2023 | E-commerce, Localization and content, Tips and Hacks
As the world becomes increasingly globalized, businesses are now able to reach out to consumers all over the world. However, even though the buying habits of Europeans and Americans may seem similar on the surface, there are actually some significant differences. What...
Aug 3, 2022 | Amazon Seller Updates, Amazon translations, Localization and content
Right now, the localization strategy of most e-Commerce sellers is simple: Expand your brand past a single marketplace (usually Amazon US, UK, Canada, or Australia) to another marketplace where English is not the predominant language, like Spain, France, Italy,...
