Dec 29, 2023 | E-commerce, Localization and content, Tips and Hacks
How did Coca-Cola use localization in its brand marketing strategy for Christmas? Contrary to popular belief, Coca-Cola didn’t actually create Santa Claus, but it definitely had a hand in the jolly old guy we know and love in 2024. The image of Santa appeals to...
May 19, 2023 | Amazon Seller Updates, Amazon translations, Localization and content, Translations
Expanding your Amazon business to new markets is a thrilling opportunity, but it also comes with its fair share of challenges. How do you determine which markets to target and ensure that your product resonates with the right customers? Many sellers make the mistake...
