Dec 12, 2024 | Amazon Seller Updates, E-commerce
Amazon Rufus is revolutionizing the customer shopping journey! This generative AI-powered shopping assistant provides answers, makes personalized recommendations, and guides customers in discovering the perfect products for their needs. In other words, Amazon Rufus is...
Aug 22, 2024 | E-commerce, Localization and content, Tips and Hacks
What is a luxury brand? Consumers are quick to identify the big fashion houses like Chanel and Louis Vuitton, automobile brands like Porsche and Ferrari, accessories like Cartier, Rolex, and Tiffany & Co., or even wines from French luxury vineyards. But...
May 30, 2024 | Amazon Seller Updates, E-commerce, Tips and Hacks
Loyal Guru presents some compelling statistics about the efficacy of an omnichannel marketing campaign: Customers shop on many different channels with several different devices, so retailers who don’t meet customers on these channels lose between 10%-30% of...
Mar 7, 2024 | E-commerce, Entrepreneurship and mindset, Localization and content, Tips and Hacks
So, 2023 was fun; you’ve done well on one Amazon marketplace, and you’re ready to grow your Amazon business. It’s an exciting time for FBA sellers, who’ve tasted sweet success in one country, and are now eyeing the horizon, hoping to tap into...
Dec 29, 2023 | E-commerce, Localization and content, Tips and Hacks
How did Coca-Cola use localization in its brand marketing strategy for Christmas? Contrary to popular belief, Coca-Cola didn’t actually create Santa Claus, but it definitely had a hand in the jolly old guy we know and love in 2024. The image of Santa appeals to...
