Nov 14, 2024 | E-commerce, Localization and content, Tips and Hacks
Here’s a great example of social proof: you see a large crowd gathered in front of a donut shop. Your curiosity is piqued, and you assume that the donuts taste good. So you line up to grab a donut for yourself. Here’s another type of social proof –...
Aug 22, 2024 | E-commerce, Localization and content, Tips and Hacks
What is a luxury brand? Consumers are quick to identify the big fashion houses like Chanel and Louis Vuitton, automobile brands like Porsche and Ferrari, accessories like Cartier, Rolex, and Tiffany & Co., or even wines from French luxury vineyards. But...
Nov 3, 2023 | Amazon translations, Customs from Around the World, E-commerce, Localization and content, Translations
Amazon Belgium has been up and running for a full year now, and already boasts more than 1,000 small and medium-sized businesses selling on the platform. In its first year of operations, it earned a net of US$52.9mn in global sales, with a global rank of 2727. With a...
Sep 8, 2023 | Amazon translations, Customs from Around the World, E-commerce, Localization and content, Translations
Rounding off YLT Translations’ Pan European Combo Package is Italian — so let’s get into what to consider when you translate English to Italian. These considerations arise when localizing content for Amazon Italy, #5 on the Top 10 European...
Apr 20, 2023 | E-commerce, Localization and content, Tips and Hacks
As the world becomes increasingly globalized, businesses are now able to reach out to consumers all over the world. However, even though the buying habits of Europeans and Americans may seem similar on the surface, there are actually some significant differences. What...
