Jun 27, 2024 | Entrepreneurship and mindset, Tips and Hacks
The theory of McDonaldization, coined by sociologist George Ritzer in his 1995 book The McDonaldization of Society, talks about how the principles of fast-food restaurant management have come to penetrate the ethos of various sectors of society. In other words,...
Dec 15, 2023 | Amazon translations, Localization and content, Tips and Hacks, Translations, Uncategorized
Any Amazon Seller with stakes in the global marketplace understands the value of multilingual chatbots for eCommerce – especially considering how bots help with marketing, sales, customer experience, and so much more. Chatbots are the shiny new tool in an Amazon...
Nov 17, 2023 | Amazon Seller Updates, E-commerce, Tips and Hacks
The Black Friday and Cyber Monday (BFCM) weekend is coming up quick! Thanksgiving happens on November 23 – followed immediately by Black Friday on the 24th and Cyber Monday on the 27th. Is your Amazon business prepared to handle the influx? We’re pretty...
Jul 27, 2022 | Amazon translations, Localization and content, Translations
Transcreation. It’s a bit different from localization. The latter’s origins are in software development, and involves the translation of content so it remains functional across different countries and cultures. The former meanwhile is a marketing and...
