Apr 24, 2025 | E-commerce, Localization and content, Tips and Hacks
I. Introduction: The Rise of D2C eCommerce Market Research Future believes that D2C retail will make USD91.62bn by the end of 2025 – with projections reaching USD248.48bn by 2034. That’s a CAGR (compound annual growth rate) of 11.42%. Reasons for growth...
Oct 16, 2024 | E-commerce, Localization and content
What is word of mouth marketing? Investopedia defines word-of-mouth marketing (or WOMM) as “when a consumer’s interest in a company’s product or service is reflected in daily dialogues.” Word-of-mouth marketing examples include buzz, viral,...
Aug 22, 2024 | E-commerce, Localization and content, Tips and Hacks
What is a luxury brand? Consumers are quick to identify the big fashion houses like Chanel and Louis Vuitton, automobile brands like Porsche and Ferrari, accessories like Cartier, Rolex, and Tiffany & Co., or even wines from French luxury vineyards. But...
Jun 27, 2024 | Entrepreneurship and mindset, Tips and Hacks
The theory of McDonaldization, coined by sociologist George Ritzer in his 1995 book The McDonaldization of Society, talks about how the principles of fast-food restaurant management have come to penetrate the ethos of various sectors of society. In other words,...
Dec 15, 2023 | Amazon translations, Localization and content, Tips and Hacks, Translations, Uncategorized
Any Amazon Seller with stakes in the global marketplace understands the value of multilingual chatbots for eCommerce – especially considering how bots help with marketing, sales, customer experience, and so much more. Chatbots are the shiny new tool in an Amazon...
