Jun 27, 2024 | Entrepreneurship and mindset, Tips and Hacks
The theory of McDonaldization, coined by sociologist George Ritzer in his 1995 book The McDonaldization of Society, talks about how the principles of fast-food restaurant management have come to penetrate the ethos of various sectors of society. In other words,...
Jun 20, 2024 | Customs from Around the World, E-commerce, Localization and content
Many Amazon sellers thinking of expanding globally from the US usually choose the English-speaking markets and call it a day – but when you expand to the UK, Canada, or Australia, it’s important to consider cultural nuances, different communications...
Nov 24, 2023 | E-commerce, Localization and content, Tips and Hacks, Translations
Data Feed Watch said it perfectly: “you need to diversify the revenue streams and never keep all eggs in one basket.” This means that you shouldn’t restrict yourself to your local audience; there is a potential customer base waiting for you in each...
Oct 20, 2023 | Amazon translations, E-commerce, Localization and content, Tips and Hacks, Translations
Localization is quite the buzz word now. The term actually began in the 1980s, when personal computers made their way into everyone’s homes. Software engineers worked hard to adapt software to correspond with the dates, layout, and legalities for every country...
Oct 13, 2023 | Amazon translations, E-commerce, Localization and content, Translations
In the bustling world of eCommerce, especially on platforms like Amazon, the landscape is vast and incredibly diverse. As an Amazon seller, you’re not just addressing your immediate surroundings—you’re reaching out to a global audience. But here’s a...
