Augmented Reality in eCommerce: The Good, The Bad, The Future

Augmented Reality in eCommerce: The Good, The Bad, The Future

Fact: shopping online can be daunting for many categories, like fashion and furniture, because many customers prefer to see the products before buying. They want to try on the sunglasses. They want to physically measure the sofa themselves, and see how it fits into...

Artificial Intelligence in Product Listings: Is It a Good Idea?

There's been much buzz about artificial intelligence. In fact, we've published blogs about AI before, including the Best AI Tools for Translations and Copywriting. As it goes in the world of technology and machine learning, artificial intelligence develops at a rapid...

The Ins and Outs of Effective Amazon Product Inserts

Product Inserts are a great way to connect with your customer after they've purchased your product. They are a handy little marketing tool that can create a big impression. Amazon is quite sensitive with how product inserts are done, though, so sellers have to tread...

How to Localize Your Amazon Product Title: the Do’s and Don’ts

“People tend to hold on to their first impressions – that’s why those first descriptions can be so important." (Miranda July) What goes into a good Amazon product title? What does an optimized Amazon product title look like? And how do you transpose a well-performing...

Amazon FBA Will Soon Become an Auction: What Does This Mean?

Dharmesh Mehta, Amazon's VP for Selling Partner Services, announced a new streamlined FBA capacity management system, which includes a new feature for sellers bogged down by their capacity limits. Starting March 2023, Amazon will turn FBA into an auction, so sellers...