I. Introduction: Why Branding is the Foundation of Global Success for Your eCommerce Business Amazon has 21 marketplaces worldwide. 21 opportunities for an avid seller to meet new customers, introduce new products, and stand out from the competition. Since Amazon is...
On an overpopulated online marketplace like Amazon, a solid eCommerce brand strategy is crucial to help you stand out – especially when selling globally.
In an era where digital commerce breaks geographical barriers, understanding and embracing cultural diversity becomes paramount. While language is undeniably an essential facet of this understanding, cultural sensitivity in ecommerce transcends linguistic accuracy,...
International expansion may not be for you! We go deep into the reasons why international expansion may not work, using UK retail giant Tesco as an example. In spite of thorough research and a massive budget, Tesco failed its international expansion efforts to the USA, and we take their mistakes and learn from them to benefit Amazon sellers.
Explore the dynamics of Amazon’s presence in Europe, delving into its market share, expansion strategies, and the competition it faces in emerging markets like Poland, Sweden, and the Netherlands. Gain insights into consumer preferences, local e-commerce cultures, and the strategic decisions sellers must make in this diverse and evolving landscape.
Rounding off YLT Translations' Pan European Combo Package is Italian -- so let's get into what to consider when you translate English to Italian. These considerations arise when localizing content for Amazon Italy, #5 on the Top 10 European Marketplace List. Around 63...
Understand the nuances of selling on Amazon.FR. Take a peek into the health of Amazon France, and understand the challenges and opportunities that await sellers looking to expand their businesses to Amazon France. You’ll also get to know the discerning French customer better, and figure out how to employ strategies in your listing to cater to their needs.
Planning to expand your Amazon business? Do consider the German market – this lucrative and profitable marketplace holds lots of potential for the savvy Amazon seller. We go deep into the best practices for English to German translations to help you with your expansion plans.