What are the top brands in the world? Brand Finance produced a comprehensive annual report that ranks the world's most valuable brands by calculating their brand value (i.e., the net economic benefit a brand owner would achieve by licensing the brand in the open...
You may not have the immense funding of the top brands in the world, but you can still learn from their success – and their failures. Don’t reinvent the wheel, just check out what made the top global brands do well, and adapt their success in your own selling practice.
Amazon Translate is a neural machine translation (NMT) service with massive capability – but will it work for your product listing? We go into detail on this popular AWS tool and see if it can take jobs away from a translator.
As we venture into a new year, we look at the eCommerce Trends to watch out for in 2024 – from AI to TikTok – and what this means for Amazon Sellers.
Santa Claus has a lot to thank Coca-Cola for! Thanks to the brand and its effective localization and marketing strategy, Jolly Old St. Nick is recognized globally. Let’s see how Amazon sellers can leverage on the success story for their own global brand!
Why is a technical writer crucial to your eCommerce success? We talk about technical writing in your Amazon listings and how it can help visibility.
Optimize your listings for holiday season sales through effective localization and translation. Here’s a helpful guide for the Amazon Seller selling globally!
Understand the advantages, disadvantages, challenges, and triumphs of localizing your brand for eCommerce. Explore the examples from brands that have done it right, and brands that have failed, and see how localization will fit into your selling strategy.