The YLT Translations Blog
The Top Email Marketing Best Practices for Amazon Sellers
According to Statista, there were 361.6 billion emails sent in 2024, and that number is projected to reach more than 400 billion in 2027. But why??? Email marketing is an incredibly useful marketing tool in business. According to Indeed, email messages can "save time,...
The Top Email Marketing Best Practices for Amazon Sellers
An email campaign helps you build relationships with customers. Here are some of the email marketing best practices to push your campaign forward.
Informal vs. Formal Tone of Voice: What Works Best on Amazon Germany?
German is such a unique and complex language. Did you know there are 12 different ways to say "the" across the different tenses? It makes German localization interesting, to say the least. You could say though that grammar and syntax are easy because they're...
How to Market to Gen Z in 2024? Expectations and Characteristics of Generation Z
How in the world can a retailer market to Gen Z? Until Gen Alpha (born between 2010 and 2025) comes into their maturity, retailers are looking at the second youngest generation - those born between 1997 and 2012. They're so different from millennials, Gen X, and baby...
Best Practices in German Listings
When crafting your listing optimization in any language, it helps to think of your customer's wants and needs first and foremost, and let that inform your keyword research and copywriting. Start with the customer experience, then move down to the technical aspects of...
Jana’s Entrepreneur Mindset: In Vulnerability, There is Strength
Anyone who meets Jana is astounded at her brilliance, beauty, spirit, and strength. But she wasn't always this together. Jana had to be vulnerable, and respect and honor her vulnerability, before she could come out on the other side, a strong and successful...
Glocalization: Are You Missing Out on Huge International Opportunities with Your Product?
Have you heard of Glocalization? Investopedia defines it as a combination of globalization and localization. It refers to a product that's released globally, but changed here and there to suit specific market needs. That's often due to the customs, laws, or...
Women in Business and e-Commerce: How Jana Breaks the Glass Ceiling Everyday
People make excuses because they're afraid. (Jana, May 3, 2022) Female entrepreneurs are starting to make big waves world-over. Let's call back some of the Most Successful Female Entrepreneurs as of March 2022: Designer and fashion mogul Tory Burch ($850B) Judy...