The YLT Translations Blog
The Power of Corporate Social Responsibility in Marketing
How Socially Responsible Marketing Practices Can Elevate Your Brand, Build Trust, and Drive Global Customer Loyalty 1. Introduction Let's talk about the power of corporate social responsibility in marketing and eCommerce, and how crucial it is for businesses to engage...
The Power of Corporate Social Responsibility in Marketing
Corporate social responsibility can make your brand a household name – all over the globe. Let’s explore how responsible marketing can endear you to your market.
Online Shopping Gains Popularity Among the Elderly
Holland natives above 60 years old have discovered online shopping advantages. This article from E-Commerce News Europe shows us some statistics that portray an interesting development: baby boomers are adapting to different types of online shopping. This shift in...
Prime Day 2022: the Lowdown and Lessons Learned
This year, the 48-hour Prime Day offered discounts to members of Amazon Prime in Australia, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Portugal, Singapore, Spain, the United Kingdom, the United...
What Is Localization Going to Look Like, and How Will That Impact Amazon Selling?
Right now, the localization strategy of most e-Commerce sellers is simple: Expand your brand past a single marketplace (usually Amazon US, UK, Canada, or Australia) to another marketplace where English is not the predominant language, like Spain, France, Italy,...
What is Transcreation, and How Is It Different From Localization and Translation?
Transcreation. It's a bit different from localization. The latter's origins are in software development, and involves the translation of content so it remains functional across different countries and cultures. The former meanwhile is a marketing and branding term. It...
Choosing the Correct Localization Service: Top 7 Reasons Why an Off-Amazon Service Won’t Work
Any savvy Amazon business owner understands by now that a localization service is crucial to a proper international expansion. But how do you choose the right one? There are so many localization and translation companies, some of which are impressive with a long track...
Angling for Success on Shopify? Consider Shopify Translations.
Here are some facts to blow you away. Visual Capitalist posts that 60.4% of internet content is in English, making it the widest-used language online. It's followed by Russian, which comes in a far second with 8.5%. These statistics are disturbing. Why? Because only...