The YLT Translations Blog
Product Localization Strategy: Adapting to the Global Market
1. Introduction: Why Product Localization Is More Than Just Translation The world is changing, isn't it? The economy, political climate, environment - all of these things impact buyer psychology. When you thoroughly understand the factors influencing consumer...
Product Localization Strategy: Adapting to the Global Market
Localizing content is one thing – but having a product that resonates with the customer, right out of the box (so to speak), puts you way ahead of the competition. Here’s why product localization matters.
The Best AI Tools for Translations and Copywriting
Artificial intelligence is all over the place! Google is working on an AI model that can translate hard-to-read handwriting - meaning you won't have to second-guess your doctor's prescription the next time you head to the pharmacy. The Q-bear uses sophisticated AI...
Did You Localize for the Holidays?
The cookies are on the table, the milk is warm, and the fire is making the living room quite cozy. The kids are bundled up in bed, barely asleep, waiting for Santa to deliver presents. It's the typical Christmas image - and a rather American one, too! Have you ever...
Jana’s Predictions for 2023: A Peek Into the Future of E-Commerce and Translations
What a year 2022 was! According to Entertainment and the New York Times, 2022 was a year of firsts. Take a look below at some of the highlights of the year - and read on to find out Jana's predictions for 2023. Apple is the first company to reach a value of $3...
The Significance of E-Commerce Support in Egypt and Saudi Arabia
Egypt's Voo has rebranded to SideUp. With the assistance of $1.2mn seed funding, the company is expanding to Saudi Arabia, where it will house its headquarters. Some notable investors include Launch Africa VC, 500 Global, Riyadh Angels, Alex Angels, Al Tuwaijri Fund,...
TikTok Shop: Is it Targeting Amazon?
TikTok has started to advertise job openings for a global fulfilment center, warehousing, item return options, and delivery, all under the umbrella of TikTok Shop, the platform's new e-commerce center. Perhaps it could give Amazon a run for its money - it has over 1...
The Top 10 European Marketplaces
Comparehero says it best: "Local online stores are of course, localized and therefore they are usually more relevant as they cater to the direct demands from the local market – sans the expensive shipping cost." The same holds true for many European marketplaces....