The YLT Translations Blog
The Top Brands in the World and What We Can Learn From Them
What are the top brands in the world? Brand Finance produced a comprehensive annual report that ranks the world's most valuable brands by calculating their brand value (i.e., the net economic benefit a brand owner would achieve by licensing the brand in the open...
The Top Brands in the World and What We Can Learn From Them
You may not have the immense funding of the top brands in the world, but you can still learn from their success – and their failures. Don’t reinvent the wheel, just check out what made the top global brands do well, and adapt their success in your own selling practice.
The Ins and Outs of Effective Amazon Product Inserts
Product Inserts are a great way to connect with your customer after they've purchased your product. They are a handy little marketing tool that can create a big impression. Amazon is quite sensitive with how product inserts are done, though, so sellers have to tread...
Amazon Product Image Requirements and Best Practices for a Killer Listing
An image speaks a thousand words - therefore, knowing Amazon product image requirements and best practices will help you convert and engage your customers in different marketplaces way more effectively than just plain photographs and copywriting. Many sellers make...
How to Localize Your Amazon Product Title: the Do’s and Don’ts
“People tend to hold on to their first impressions – that’s why those first descriptions can be so important." (Miranda July) What goes into a good Amazon product title? What does an optimized Amazon product title look like? And how do you transpose a well-performing...
Best Practices in Amazon Listing Optimization Translation and Localization
Many sellers who perform well on English-speaking Amazon marketplaces would do well to expand their listings to a European marketplace. Given that it's unwise to put all your eggs in one basket, diversification is a key component of your success. That involves...
Amazon FBA Will Soon Become an Auction: What Does This Mean?
Dharmesh Mehta, Amazon's VP for Selling Partner Services, announced a new streamlined FBA capacity management system, which includes a new feature for sellers bogged down by their capacity limits. Starting March 2023, Amazon will turn FBA into an auction, so sellers...
A Second Amazon Buy Box? Amazon Avoids Billion Dollar Fines in Europe
Last December. Amazon agreed to comply with the European Commission - by putting up a 2nd Buy Box. The e-commerce giant also swore not to use data from partner sellers for its own products. Third, it agreed to give equal opportunity to sellers that don't use FBA for...