The YLT Translations Blog
The Top Brands in the World and What We Can Learn From Them
What are the top brands in the world? Brand Finance produced a comprehensive annual report that ranks the world's most valuable brands by calculating their brand value (i.e., the net economic benefit a brand owner would achieve by licensing the brand in the open...
The Top Brands in the World and What We Can Learn From Them
You may not have the immense funding of the top brands in the world, but you can still learn from their success – and their failures. Don’t reinvent the wheel, just check out what made the top global brands do well, and adapt their success in your own selling practice.
The Ultimate Guide to Amazon Infographics
According to Smart Insights, visual content can improve conversion rate by up to 7 times - so do take advantage of your Amazon infographics! Defined as the secondary images that showcase your product's features, benefits, dimensions, use, and more, infographics help...
Artificial Intelligence in Product Listings: Is It a Good Idea?
There's been much buzz about artificial intelligence. In fact, we've published blogs about AI before, including the Best AI Tools for Translations and Copywriting. As it goes in the world of technology and machine learning, artificial intelligence develops at a rapid...
The Localization of eCommerce Customer Service: Tips for the European Market
Ecommerce customer service is crucial to the success of a brand. In traditional retail, it's much easier to interact with a flesh-and-blood salesperson who'll help you make purchase decisions. If you have complaints, head on over to the concierge or call a manager. In...
Amazon A+ Content: All About Localizing Your Amazon EBC
According to Forbes, incorporating Amazon A+ Content into your listing can increase your product sales by up to 10%! Amazon A+ Content will replace the product description, which tends to look like a wall of text, even if you incorporate paragraph breaks through HTML....
The Ins and Outs of Effective Amazon Product Inserts
Product Inserts are a great way to connect with your customer after they've purchased your product. They are a handy little marketing tool that can create a big impression. Amazon is quite sensitive with how product inserts are done, though, so sellers have to tread...
Amazon Product Image Requirements and Best Practices for a Killer Listing
An image speaks a thousand words - therefore, knowing Amazon product image requirements and best practices will help you convert and engage your customers in different marketplaces way more effectively than just plain photographs and copywriting. Many sellers make...