The YLT Translations Blog
Types of Market Testing for Global eCommerce Success
Introduction: the Importance of Market Testing Entrepreneur defines market testing as follows: to test multiple marketing scenarios and select the most promising for expansion. In other words, market research involves putting a product or service in front of a target...
Types of Market Testing for Global eCommerce Success
Effective market testing can help you target your localization efforts better. Let’s uncover different testing methods to help you scale globally.
Best Practices in Amazon Listing Optimization Translation and Localization
Many sellers who perform well on English-speaking Amazon marketplaces would do well to expand their listings to a European marketplace. Given that it's unwise to put all your eggs in one basket, diversification is a key component of your success. That involves...
Amazon FBA Will Soon Become an Auction: What Does This Mean?
Dharmesh Mehta, Amazon's VP for Selling Partner Services, announced a new streamlined FBA capacity management system, which includes a new feature for sellers bogged down by their capacity limits. Starting March 2023, Amazon will turn FBA into an auction, so sellers...
A Second Amazon Buy Box? Amazon Avoids Billion Dollar Fines in Europe
Last December. Amazon agreed to comply with the European Commission - by putting up a 2nd Buy Box. The e-commerce giant also swore not to use data from partner sellers for its own products. Third, it agreed to give equal opportunity to sellers that don't use FBA for...
The Best AI Tools for Translations and Copywriting
Artificial intelligence is all over the place! Google is working on an AI model that can translate hard-to-read handwriting - meaning you won't have to second-guess your doctor's prescription the next time you head to the pharmacy. The Q-bear uses sophisticated AI...
Did You Localize for the Holidays?
The cookies are on the table, the milk is warm, and the fire is making the living room quite cozy. The kids are bundled up in bed, barely asleep, waiting for Santa to deliver presents. It's the typical Christmas image - and a rather American one, too! Have you ever...
Jana’s Predictions for 2023: A Peek Into the Future of E-Commerce and Translations
What a year 2022 was! According to Entertainment and the New York Times, 2022 was a year of firsts. Take a look below at some of the highlights of the year - and read on to find out Jana's predictions for 2023. Apple is the first company to reach a value of $3...