The YLT Translations Blog
The 5 Major Factors Influencing Consumer Behavior
Fact: how customers interpret marketing messages is heavily dependent on consumer buying behavior. True, personal preferences play a massive role in whether customers like your content or not, but consumer decisions likely fall into 5 main categories. There are 5...
The 5 Major Factors Influencing Consumer Behavior
Let’s take a look at the 5 factors influencing consumer behavior and what drives purchase decisions. Use the info in our blog to shape your marketing efforts.
Artificial Intelligence in Product Listings: Is It a Good Idea?
There's been much buzz about artificial intelligence. In fact, we've published blogs about AI before, including the Best AI Tools for Translations and Copywriting. As it goes in the world of technology and machine learning, artificial intelligence develops at a rapid...
The Localization of eCommerce Customer Service: Tips for the European Market
Ecommerce customer service is crucial to the success of a brand. In traditional retail, it's much easier to interact with a flesh-and-blood salesperson who'll help you make purchase decisions. If you have complaints, head on over to the concierge or call a manager. In...
Amazon A+ Content: All About Localizing Your Amazon EBC
According to Forbes, incorporating Amazon A+ Content into your listing can increase your product sales by up to 10%! Amazon A+ Content will replace the product description, which tends to look like a wall of text, even if you incorporate paragraph breaks through HTML....
The Ins and Outs of Effective Amazon Product Inserts
Product Inserts are a great way to connect with your customer after they've purchased your product. They are a handy little marketing tool that can create a big impression. Amazon is quite sensitive with how product inserts are done, though, so sellers have to tread...
Amazon Product Image Requirements and Best Practices for a Killer Listing
An image speaks a thousand words - therefore, knowing Amazon product image requirements and best practices will help you convert and engage your customers in different marketplaces way more effectively than just plain photographs and copywriting. Many sellers make...
How to Localize Your Amazon Product Title: the Do’s and Don’ts
“People tend to hold on to their first impressions – that’s why those first descriptions can be so important." (Miranda July) What goes into a good Amazon product title? What does an optimized Amazon product title look like? And how do you transpose a well-performing...