The YLT Translations Blog
Types of Market Testing for Global eCommerce Success
Introduction: the Importance of Market Testing Entrepreneur defines market testing as follows: to test multiple marketing scenarios and select the most promising for expansion. In other words, market research involves putting a product or service in front of a target...
Types of Market Testing for Global eCommerce Success
Effective market testing can help you target your localization efforts better. Let’s uncover different testing methods to help you scale globally.
The Localization of eCommerce Customer Service: Tips for the European Market
Ecommerce customer service is crucial to the success of a brand. In traditional retail, it's much easier to interact with a flesh-and-blood salesperson who'll help you make purchase decisions. If you have complaints, head on over to the concierge or call a manager. In...
Amazon A+ Content: All About Localizing Your Amazon EBC
According to Forbes, incorporating Amazon A+ Content into your listing can increase your product sales by up to 10%! Amazon A+ Content will replace the product description, which tends to look like a wall of text, even if you incorporate paragraph breaks through HTML....
The Ins and Outs of Effective Amazon Product Inserts
Product Inserts are a great way to connect with your customer after they've purchased your product. They are a handy little marketing tool that can create a big impression. Amazon is quite sensitive with how product inserts are done, though, so sellers have to tread...
Amazon Product Image Requirements and Best Practices for a Killer Listing
An image speaks a thousand words - therefore, knowing Amazon product image requirements and best practices will help you convert and engage your customers in different marketplaces way more effectively than just plain photographs and copywriting. Many sellers make...
How to Localize Your Amazon Product Title: the Do’s and Don’ts
“People tend to hold on to their first impressions – that’s why those first descriptions can be so important." (Miranda July) What goes into a good Amazon product title? What does an optimized Amazon product title look like? And how do you transpose a well-performing...
Best Practices in Amazon Listing Optimization Translation and Localization
Many sellers who perform well on English-speaking Amazon marketplaces would do well to expand their listings to a European marketplace. Given that it's unwise to put all your eggs in one basket, diversification is a key component of your success. That involves...