The YLT Translations Blog
Product Localization Strategy: Adapting to the Global Market
1. Introduction: Why Product Localization Is More Than Just Translation The world is changing, isn't it? The economy, political climate, environment - all of these things impact buyer psychology. When you thoroughly understand the factors influencing consumer...
Product Localization Strategy: Adapting to the Global Market
Localizing content is one thing – but having a product that resonates with the customer, right out of the box (so to speak), puts you way ahead of the competition. Here’s why product localization matters.
Business Scaling Success: Insights from Jana on Building the Right Team
It's part 2 of the Ask Jana series, where we delve into the crucial topic of building the right team for successful business scaling. Discover invaluable insights from Jana herself on the significance of team composition. Lots of Amazon sellers eventually find...
Ask Jana: Insights on Localization and eCommerce Success
Welcome to the first edition of "Ask Jana," where Jana answers burning questions from the eCommerce community about localization. In this edition, Jana shares her expert insights on a range of topics surrounding localization and eCommerce success, from customer...
Prime Day 2023 Preparation Guide: Localization and Marketing Tactics for Maximum Success
Prime Day 2023 approaches! No news yet on when exactly it will be, but Tom's Guide predicts it'll be around July 11-12. In last week's blog, Jana and Pearl Ausch hosted a deeply informative webinar with a handful of the industry's top thought leaders on how to prepare...
Boost Your Prime Day Success: Insights from Ecom Cooperative’s Prime Day Prep Webinar
Jana recently co-hosted the Ecom Cooperative Webinar on effective Prime Day preparation with Pearl Ausch of Frisbi. It's a must-watch. Prime Day is just around the corner! It's crucial to have a well-planned strategy to make the most of this highly anticipated event....
Unlocking Global Success: Mastering International Expansion in E-commerce
Any e-Commerce enthusiast understands full well how crucial international expansion is. In one of our past blogs, Jana spoke on the Amazing FBA podcast, where she and Michael go into the importance of asset allocation - that is, international expansion. The same holds...
Unveiling the Success of Seller Sessions and Scale for Etail: Insights and Connection
What a busy week that was for Jana! She hopped back and forth from Berlin to London to share her knowledge at 3 extraordinary conferences: Seller Sessions in London, and the ScaleForEtail forums in London and Berlin. Jana was a first-time speaker at all of these...