The YLT Translations Blog
The Power of a Brand Advocate for Global eCommerce Growth
1. Forget Ads — Use Brand Advocacy to Build Markets In the Nielsen global Trust in Advertising Study of 2021, 40,000 people across 56 countries were surveyed - and 88% of them said that they trusted recommendations from people they know above any other type of...
The Power of a Brand Advocate for Global eCommerce Growth
What is brand advocacy? How can you turn a happy customer into a brand advocate? Here’s how to scale globally with this top secret hack!
Start Selling on Amazon Belgium: Everything a Seller Needs to Know
Barely a year after its inception, Amazon Belgium is making waves. Expand your business to the Belgian market and take advantage of the opportunities! Here’s everything a seller needs to know to get started.
Gaining the Consumer Confidence of Hispanic American Customers for Amazon Sellers
The Hispanic American consumer is growing in affluence and in number this 2023. How can brands gain the loyalty of the Hispanics? Let’s see what this means for your Amazon business.
Different Types of Localization for Amazon Sellers
Localization for Amazon sellers: how targeted and effective localization can help you expand your product internationally.
ECommerce Localization and Building Brand Trust: Why Content Localization is Crucial for Your Amazon Business
In the bustling world of eCommerce, especially on platforms like Amazon, the landscape is vast and incredibly diverse. As an Amazon seller, you're not just addressing your immediate surroundings—you're reaching out to a global audience. But here's a little secret: a...
Cultural Sensitivity in Ecommerce: Beyond the Language Barrier
In an era where digital commerce breaks geographical barriers, understanding and embracing cultural diversity becomes paramount. While language is undeniably an essential facet of this understanding, cultural sensitivity in ecommerce transcends linguistic accuracy,...
When International Expansion Isn’t For You: Lessons From Tesco’s US Expansion
International expansion may not be for you! We go deep into the reasons why international expansion may not work, using UK retail giant Tesco as an example. In spite of thorough research and a massive budget, Tesco failed its international expansion efforts to the USA, and we take their mistakes and learn from them to benefit Amazon sellers.