The YLT Translations Blog
Expanding on Amazon: The Importance of Due Diligence and Choosing the Right Market
Expanding to new markets? It can be both exciting and nerve-wracking. Think about it. The potential for increased sales and exposure is great. What other markets out there can you reach? Who else can you serve? Which households will enjoy your product? Nevertheless,...
Expanding on Amazon: The Importance of Due Diligence and Choosing the Right Market
Expanding to new markets? It can be both exciting and nerve-wracking. Think about it. The potential for increased sales and exposure is great. What other markets out there can you reach? Who else can you serve? Which households will enjoy your product? Nevertheless,...
Amazon Product Images: Is It Important to Localize Text?
As Jana says, "The rest of Amazon's marketplaces are behind Amazon US, and that's a good thing." In this case, it's good that the main Amazon product images in European and Asian marketplaces can have text. Text on images is a great way to communicate with the...
How to Localize Your Amazon Product Title: the Do’s and Don’ts
“People tend to hold on to their first impressions – that’s why those first descriptions can be so important." (Miranda July) What goes into a good Amazon product title? What does an optimized Amazon product title look like? And how do you transpose a well-performing...
Best Practices in Amazon Listing Optimization Translation and Localization
Many sellers who perform well on English-speaking Amazon marketplaces would do well to expand their listings to a European marketplace. Given that it's unwise to put all your eggs in one basket, diversification is a key component of your success. That involves...
Amazon FBA Will Soon Become an Auction: What Does This Mean?
Dharmesh Mehta, Amazon's VP for Selling Partner Services, announced a new streamlined FBA capacity management system, which includes a new feature for sellers bogged down by their capacity limits. Starting March 2023, Amazon will turn FBA into an auction, so sellers...
A Second Amazon Buy Box? Amazon Avoids Billion Dollar Fines in Europe
Last December. Amazon agreed to comply with the European Commission - by putting up a 2nd Buy Box. The e-commerce giant also swore not to use data from partner sellers for its own products. Third, it agreed to give equal opportunity to sellers that don't use FBA for...
The Best AI Tools for Translations and Copywriting
Artificial intelligence is all over the place! Google is working on an AI model that can translate hard-to-read handwriting - meaning you won't have to second-guess your doctor's prescription the next time you head to the pharmacy. The Q-bear uses sophisticated AI...