Oct 10, 2024 | E-commerce, Localization and content, Tips and Hacks
Here’s a big mistake that Amazon sellers make: placing insufficient importance on organic marketing, with over-reliance on paid marketing tactics, like PPC. This is a shame; organic marketing efforts, while they may take a little longer to penetrate the hearts...
Jun 13, 2024 | E-commerce, Localization and content, Tips and Hacks
What’s the deal with the chatter on Gen Xers vs the Millennial Generation? TikToker @bryaninheelee released a video that’s been stitched so many times by Gen X TikTokers. Bryan starts his video asking, “Who let Gen X off the hook? Why aren’t we...
Oct 27, 2023 | E-commerce, Entrepreneurship and mindset, Localization and content
You’ve heard it time and time again – put Spanish keywords in the back end of your US listing to cater to Hispanic American consumers. But do you really, truly understand the power of the Hispanic community, and the role they could possibly play in your...
Aug 25, 2023 | Amazon translations, Customs from Around the World, E-commerce, Localization and content, Translations
Amazon Germany is the second biggest marketplace right after Amazon US – so expansion to this robust marketplace is a very good idea. You’ll need a firm grasp of English to German translations and localization in order to make an impact, though. With over...
Jul 14, 2023 | Customs from Around the World, Localization and content
In this episode of Ask Jana, we cover the nuances of external marketing across different cultures. External marketing plays a vital role in FBA success, and this complexity magnifies when expanding your brand globally. It is crucial to avoid developing marketing...
