Aug 22, 2024 | E-commerce, Localization and content, Tips and Hacks
What is a luxury brand? Consumers are quick to identify the big fashion houses like Chanel and Louis Vuitton, automobile brands like Porsche and Ferrari, accessories like Cartier, Rolex, and Tiffany & Co., or even wines from French luxury vineyards. But...
Jul 18, 2024 | Amazon Seller Updates, Localization and content, Tips and Hacks
So many Amazon sellers write content now using an AI content generator – which we’ve advised against many times before. AI-written text tends to sound wooden and overly formal, which will affect your conversion and engagement. Nevertheless, we get it; when...
Jun 27, 2024 | Entrepreneurship and mindset, Tips and Hacks
The theory of McDonaldization, coined by sociologist George Ritzer in his 1995 book The McDonaldization of Society, talks about how the principles of fast-food restaurant management have come to penetrate the ethos of various sectors of society. In other words,...
May 23, 2024 | E-commerce, Tips and Hacks
Why should you sell on TikTok Shop? You’re probably already doing well with your Amazon products, and you’ve probably already branched out to Walmart, eBay, or even brick and mortar shops, so why should you learn how to sell on TikTok Shop? To begin with,...
May 17, 2024 | E-commerce, Entrepreneurship and mindset, Localization and content
You already know the virtues an Amazon virtual assistant can bring to your business – but how about when expanding globally; can an experienced Amazon virtual assistant help you manage your global operations? Today, we talk about localization in global...
