Oct 16, 2024 | E-commerce, Localization and content
What is word of mouth marketing? Investopedia defines word-of-mouth marketing (or WOMM) as “when a consumer’s interest in a company’s product or service is reflected in daily dialogues.” Word-of-mouth marketing examples include buzz, viral,...
Oct 10, 2024 | E-commerce, Localization and content, Tips and Hacks
Here’s a big mistake that Amazon sellers make: placing insufficient importance on organic marketing, with over-reliance on paid marketing tactics, like PPC. This is a shame; organic marketing efforts, while they may take a little longer to penetrate the hearts...
Aug 22, 2024 | E-commerce, Localization and content, Tips and Hacks
What is a luxury brand? Consumers are quick to identify the big fashion houses like Chanel and Louis Vuitton, automobile brands like Porsche and Ferrari, accessories like Cartier, Rolex, and Tiffany & Co., or even wines from French luxury vineyards. But...
Aug 16, 2024 | Amazon Seller Updates, E-commerce, Tips and Hacks
How to price a product for Amazon, especially if you’re selling in more than just one market? Many sellers believe that providing the lower price is all you need to do, but this isn’t necessarily true, especially if you’re selling on Amazon. For...
Aug 8, 2024 | E-commerce, Entrepreneurship and mindset
With around 9 million sellers on Amazon, 2 million of which are active, selling through Amazon is (to put it lightly) a challenge. It’s not surprising that many people that started selling on Amazon have quit due to many good reasons. Frankly, navigating the...
