Nov 22, 2024 | About YLT, YLT team
Effectively managing remote teams is a skill every modern business owner should learn – especially in eCommerce, where team members can come from all over the globe. Did you know that YLT Translations has more than 80 remote team members? If there’s anyone...
Nov 14, 2024 | E-commerce, Localization and content, Tips and Hacks
Here’s a great example of social proof: you see a large crowd gathered in front of a donut shop. Your curiosity is piqued, and you assume that the donuts taste good. So you line up to grab a donut for yourself. Here’s another type of social proof –...
Oct 16, 2024 | E-commerce, Localization and content
What is word of mouth marketing? Investopedia defines word-of-mouth marketing (or WOMM) as “when a consumer’s interest in a company’s product or service is reflected in daily dialogues.” Word-of-mouth marketing examples include buzz, viral,...
Oct 10, 2024 | E-commerce, Localization and content, Tips and Hacks
Here’s a big mistake that Amazon sellers make: placing insufficient importance on organic marketing, with over-reliance on paid marketing tactics, like PPC. This is a shame; organic marketing efforts, while they may take a little longer to penetrate the hearts...
Aug 22, 2024 | E-commerce, Localization and content, Tips and Hacks
What is a luxury brand? Consumers are quick to identify the big fashion houses like Chanel and Louis Vuitton, automobile brands like Porsche and Ferrari, accessories like Cartier, Rolex, and Tiffany & Co., or even wines from French luxury vineyards. But...
