Oct 16, 2024 | E-commerce, Localization and content
What is word of mouth marketing? Investopedia defines word-of-mouth marketing (or WOMM) as “when a consumer’s interest in a company’s product or service is reflected in daily dialogues.” Word-of-mouth marketing examples include buzz, viral,...
Aug 29, 2024 | Amazon Seller Updates, Localization and content
What are Amazon posts? Launched in 2019, Amazon posts is Amazon’s answer to social selling. They’re cards or posts that look like social media posts. An Amazon post will appear on your brand’s feed, related product and category feeds, and on your...
Jun 27, 2024 | Entrepreneurship and mindset, Tips and Hacks
The theory of McDonaldization, coined by sociologist George Ritzer in his 1995 book The McDonaldization of Society, talks about how the principles of fast-food restaurant management have come to penetrate the ethos of various sectors of society. In other words,...
Apr 18, 2024 | E-commerce, Tips and Hacks
Welcome to our friends from intelliRANK, who show us how product testing campaigns can help sellers launch and rank on Amazon in 2024. In order for you to find success on Amazon, it’s imperative to maintain visibility and relevance amidst increasing competition....
Nov 17, 2023 | Amazon Seller Updates, E-commerce, Tips and Hacks
The Black Friday and Cyber Monday (BFCM) weekend is coming up quick! Thanksgiving happens on November 23 – followed immediately by Black Friday on the 24th and Cyber Monday on the 27th. Is your Amazon business prepared to handle the influx? We’re pretty...
